Ruinart rosé marks 250th year with garden16th May, 2014 by Neal Baker
A pop-up luxury rosé garden, complete with a personal sketch artist and apothecary, will open in London this summer to mark the 250 years since Ruinart shipped the first pink Champagne.
The Ruinart Rosé 1764 Salon, set to be hosted at the Goring Hotel in Victoria this summer, has been created as part of the Champagne house’s 250th anniversary celebrations following the discovery of documents which it said proved Ruinart was the first Champagne House to ship a Rosé Champagne back in 1764.
Inspired by 18th century décor, the Ruinart Rosé Salon 1764 will encourage guests to enjoy a glass of Ruinart Rosé while learning about its history and heritage.
The salon will house an antique apothecary offering vials of scents for customers to smell while sipping Ruinart Rosé, helping them to understand the aromas associated with the Champagne, while an in-bar artist will be available to draw 18th century style portraits of the guests to take away with them.
Elsa Corbineau, marketing director of Champagnes at Moët Hennessy said: “We are delighted to be celebrating the 250th Anniversary of Ruinart Rosé in style at The Goring.
“The partnership is a perfect fit, enabling us to celebrate the history and heritage of Ruinart Rosé in the sophisticated and elegant garden of The Goring, which is steeped in heritage itself.
“We want the Ruinart Rosé Salon 1764 to transport guests back to the 18th century to enjoy our Champagne just as it was when it was first created.”