Online ‘shop window’ builds presence in Singapore

1st May, 2014 by Rupert Millar

A new online platform offering companies the chance to open up an “online shop” is attracting the attention of leading drinks businesses in Singapore.

USER_1396453329_9040269957-224x224Wine Family was launched last November and is seeking to create an online market place where companies and merchants, regardless of size, can sell wine and engage with consumers.

Founded by Paul Gerken (pictured), a former sales and distribution manager for Chilean wine group Concha y Toro in Asia Pacific, the platform allows businesses to set up a virtual shop for free with no costs on web hosting, site maintenance and design and development and Wine Family only takes an 8% commission on all transactions.

Concha y Toro has already signed up an a leading merchant in the region is poised to do likewise.

Gerken told the drinks business: “It builds awareness and it’s an added route to market. We have just launched but it will be a powerful tool for companies to engage with consumers and build their brands.”

Gerken added that even companies with existing ecommerce sites shouldn’t “shy away” from opening up an account on Wine Family.

H explained: “I liken it to if you’re a bricks and mortar retailer and you have the capacity to have a shop on the other side of town.”

He said that some of the other companies that have signed up so far already have existing online retail platforms but use Wine Family as an additional portal.

The platform is only available in Singapore for the moment but Gerken hopes that once it is more firmly established it will be possible to expand the franchise to Hong Kong, Malaysia and even the UK, US and China in the long run.

The website can be found here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more