Magnums best format for Champagne

Consumers looking for the best expression of Champagne should buy the fizz in large formats, especially magnums, according to Veuve Clicquot senior winemaker Cyril Brun.

Veuve formats

Veuve Clicquot produces Champagne in formats from half bottles to jeroboams

“People expecting a bit more from a bottle of Champagne should upgrade to a magnum,” he commented, during a tasting of Veuve Clicquot Yellow Label in London yesterday.

To illustrate his belief, Brun showed a series of Yellow Label brut non-vintage blends with different base harvests in standard 75cl bottles, alongside the same Champagnes aged in magnums.

Having proved that the larger format produced a finer and more youthful-tasting Champagne, he pointed out that the 1.5 litre bottle slowed down ageing because it holds twice the amount of wine as a standard bottle, but has the same neck size – ensuring an equal amount of oxygen is exposed to a much greater volume of liquid.

He also said that the pressure in a magnum is slightly higher, although the difference was “marginal”.

Having expressed his preference for magnums, he later admitted that he “loves” three litre bottles (jeroboams) – the largest used by Veuve – although such formats require a larger neck and cork.

Currently, just 7% of Veuve Clicquot’s production is bottled in formats other than 75cl, although this has increased from around 5% over 15 years ago, when Brun first joined the Champagne house.

“We are growing quite well,” he said of Veuve Clicquot’s supply of magnums.

Such a trend is being helped by an increasing call for large bottle formats in nightclubs, according to Brun.

Cyril Brun

Cyril Brun, senior winemaker, Veuve Clicquot. Picture taken by Colin Hampden-White

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Administrator

Ellis Wines
Hanworth, Middx, IU

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more