Instagram alcoholic slushie service investigated

27th May, 2014 by Lauren Eads

A “booze slushie” ordered and delivered via Instagram which has taken New York by storm is under investigation by the State Liquor Authority.

BoFXPVdIQAAOa1C

Phrosties, an alcoholic iced drink, have become an “under-the-radar hit” in New York City, according to the NY Daily Post, despite the drink’s ingredients remaining a mystery.

To order a bottle of the frozen hooch, which costs $10 a bottle, customers send a text to a phone number on the company’s Instagram page giving their own Instagram handle and address, then wait for delivery.

However the State Liquor Authority (SLA) has warned that the drinks could be “potentially dangerous”, as they are not regulated.

Bill Crowley, the SLA’s director of public affairs, told The Post: “The SLA is looking into the illegal sale of this unregistered and potentially dangerous alcoholic drink‎ by an unlicensed business.

“It’s hard for the SLA to regulate the shady business, because it’s unregistered.”

Adam Platt, New York magazine food critic, is reported as having said: “After the first sip, you’re loving the sugar. After the third sip, you’re thinking how pretty the colors look and why can’t you feel your lips? After chugging the whole thing, who cares? You’re lying blotto on the sidewalk and all is bliss.

“This is just pure sugar and grain alcohol. It tastes like Kool-Aid-meets-Red Bull, mixed with 150-proof Everclear.”

The company’s Instagram page advertises the drinks in flavours including Irish Bomb, Volcanic Paradise and Tsunami Sunrise.

One Response to “Instagram alcoholic slushie service investigated”

  1. ron smith says:

    is this available in the Philadelphia area ?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more