27th May, 2014 by Lauren Eads
A “booze slushie” ordered and delivered via Instagram which has taken New York by storm is under investigation by the State Liquor Authority.
Phrosties, an alcoholic iced drink, have become an “under-the-radar hit” in New York City, according to the NY Daily Post, despite the drink’s ingredients remaining a mystery.
To order a bottle of the frozen hooch, which costs $10 a bottle, customers send a text to a phone number on the company’s Instagram page giving their own Instagram handle and address, then wait for delivery.
However the State Liquor Authority (SLA) has warned that the drinks could be “potentially dangerous”, as they are not regulated.
Bill Crowley, the SLA’s director of public affairs, told The Post: “The SLA is looking into the illegal sale of this unregistered and potentially dangerous alcoholic drink by an unlicensed business.
“It’s hard for the SLA to regulate the shady business, because it’s unregistered.”
Adam Platt, New York magazine food critic, is reported as having said: “After the first sip, you’re loving the sugar. After the third sip, you’re thinking how pretty the colors look and why can’t you feel your lips? After chugging the whole thing, who cares? You’re lying blotto on the sidewalk and all is bliss.
“This is just pure sugar and grain alcohol. It tastes like Kool-Aid-meets-Red Bull, mixed with 150-proof Everclear.”
The company’s Instagram page advertises the drinks in flavours including Irish Bomb, Volcanic Paradise and Tsunami Sunrise.