Instagram alcoholic slushie service investigated

27th May, 2014 by Lauren Eads

A “booze slushie” ordered and delivered via Instagram which has taken New York by storm is under investigation by the State Liquor Authority.

BoFXPVdIQAAOa1C

Phrosties, an alcoholic iced drink, have become an “under-the-radar hit” in New York City, according to the NY Daily Post, despite the drink’s ingredients remaining a mystery.

To order a bottle of the frozen hooch, which costs $10 a bottle, customers send a text to a phone number on the company’s Instagram page giving their own Instagram handle and address, then wait for delivery.

However the State Liquor Authority (SLA) has warned that the drinks could be “potentially dangerous”, as they are not regulated.

Bill Crowley, the SLA’s director of public affairs, told The Post: “The SLA is looking into the illegal sale of this unregistered and potentially dangerous alcoholic drink‎ by an unlicensed business.

“It’s hard for the SLA to regulate the shady business, because it’s unregistered.”

Adam Platt, New York magazine food critic, is reported as having said: “After the first sip, you’re loving the sugar. After the third sip, you’re thinking how pretty the colors look and why can’t you feel your lips? After chugging the whole thing, who cares? You’re lying blotto on the sidewalk and all is bliss.

“This is just pure sugar and grain alcohol. It tastes like Kool-Aid-meets-Red Bull, mixed with 150-proof Everclear.”

The company’s Instagram page advertises the drinks in flavours including Irish Bomb, Volcanic Paradise and Tsunami Sunrise.

One Response to “Instagram alcoholic slushie service investigated”

  1. ron smith says:

    is this available in the Philadelphia area ?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more