Heineken to merge Nigerian breweries

12th May, 2014 by Lauren Eads

Heineken has announced it is to merge its majority owned subsidiaries Nigerian Breweries plc and Consolidated Breweries plc to “fully capitalise” on the future growth of Nigeria’s beer and malt drinks market.

heineken

Dutch brewer Heineken, which holds 54.1% of the shares in Nigerian Breweries plc and 53.8% of the shares in Consolidated Breweries plc, announced on Friday their intent to merge the two businesses, subject to approval.

According to the company, the merger will create create value for stakeholders and shareholders, drive benefits from increased economies of scale, improve operating and administrative efficiencies and increase the company’s speed and agility in response to market developments.

A spokesperson for Heineken said: “Africa is one of the world’s most attractive and fastest growing regions for beer, and is a key platform for Heineken’s continued investment and future growth. Nigeria is the continent’s largest economy, with a significant, growing beer and malt drinks market, underpinned by favourable demographics.”

Favourable conditions cited include an expanding population of almost 180 million people, of whom more than 70% are under the age of 30, increasing levels of urbanisation and a rapidly developing middle class supported by rising income levels.

Nigerian Breweries has eight breweries and two malting plants at present with its brands include Heineken, Star, Gulder, Legend, Life, Goldberg, Amstel Malta, Fayrouz, Malta Gold, and Maltina.

Consolidated Breweries has three breweries with brands including 33 Export, Turbo King, Williams Dark Ale, Hi-Malt and Maltex.

The merger, which is subject to approval, is expected to take several months with Nigerian Breweries plc, as the remaining legal entity, expected to remain listed on the Nigerian Stock Exchange after its completion.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

Regional Sales Executive

EWGA
Gloucestershire, UK

Senior Content Writer

Rude Wines
Ledbury, UK

Events and Trips Manager

Berkmann Wine Cellars
London, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more