db Interview: The Talented Mr Fox

16th May, 2014 by Lucy Shaw

Taking up residence at the Town Hall Hotel this month is Matt Whiley, better known as The Talented Mr Fox, who has a penchant for off-the-wall ingredients. After a seven-year stint as a professional cricketer, Whiley sidestepped into drinks.

Having started a pop-up at One Leicester Street in Leicester Square offering crazy concoctions like a Bloody Mary made with pig’s blood and the Bone Shaker, featuring Bourbon, clarified buttermilk and smoked bone marrow, his residency at the tiny hotel bar proved so popular that he’s made a permanent home there. In addition, Whiley will be setting up shop in Bethnal Green, having jumped on the site of the former Viajante bar.

Christened Peg + Patriot in honour of its setting in Patriot Square and the old English word for a shot of liquor, libations at Mr Fox’s new baby will be equally as wacky as One Leicester Street, with the Marmite Martini and Salt Beef Sazerac headlining, the former made using a Marmite distillate and the latter with bagels from a nearby shop in Hackney.

Salt Beef Sazerac

Salt Beef Sazerac

“My wife’s family used to run a Jewish deli on Brick Lane, so I’ve wanted to make a salt beef-based cocktail for ages and Peg + Patriot seemed like the right place to do it,” Whiley says, adding, “Throwing the bagel, mustard and pickles into the mix gives the drink so much more depth.”

The Sazerac will be served with a mustard sachet pegged to the side of the glass filled with a black mustard leaf distillate that customers can add to the cocktail like they would bitters.

As for the Marmite Martini, with a Konik’s Tail vodka base, Whiley believes people will be pleasantly surprised by it. “It’s more delicate than you’d imagine.

The yeasty character really comes through, but we add dashes of lemon and absinthe with an atomiser to balance it out,” he says, admitting that, like Marmite, people will either love it or hate it.

Competing for attention alongside the Marmite Martini and Salt Beef Sazerac will be the Pho Money Pho Problems, a bonkers take on a classic Vietnamese beef soup dish inspired by the South East Asian restaurants populating neighbouring Kingsland Road. “There isn’t actually any meat in the cocktail – we make the Pho base spirit using Vietnamese spices, pak choi and lime leaves,” Whiley assures.

The Rice Rice Baby meanwhile, blends rice ice cream liqueur and sparkling wine. “I initially tried out the recipe with frozen yoghurt but it didn’t work. I wanted to do an Ice Cream Bellini and the roast rice in the liqueur really adds to the creaminess of the spirit,” Whiley enthuses.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more