Cloudy Bay celebrates English summer

14th May, 2014 by Gabriel Stone

Cloudy Bay is kicking off its UK summer marketing activity with a high profile presence at this month’s RHS Chelsea Flower Show.

Cloudy Bay Sensory garden perspective 1The New Zealand wine brand has renewed last year’s partnership with designers Wilson McWilliam to create the Cloudy Bay Sensory Garden, but will also host a bar at the London show.

Intended to “recreate the taste experience and interpret the diversity, complexity, elegance and handcrafted nature of Cloudy Bay wines”, the garden will also reference the various micro-climates and soil types of the Marlborough region.

The Cloudy Bay Bar, which has been created in tandem with design agency W3, will similarly aim to bring an element of Marlborough to Chelsea. It will serve the brand’s core Sauvignon Blanc, Chardonnay and Pinot Noir expressions to the 157,000 visitors who are expected to attend the show this year.

Using natural lime-washed wood and floral notes that reflect its neighbouring garden, the bar features furniture and soft furnishings from The White Company, including scented candles. At night, the outside of the bar will be lit up with lanterns.

Once the five-day Chelsea Flower Show finishes on 24 May, the brand will transport elements of its garden across town to Knightsbridge, where it will launch the Harvey Nichols Cloudy Bay Terrace on 2 June.

Timed to coincide with London Wine Week, the venue on the department store’s fifth floor will feature a menu designed to match with the Cloudy Bay portfolio, with visitors able to try the full range of wines for £5 per glass.

Although this by-the-glass offer will only last during London Wine Week, the brand will stay at Harvey Nichols until the end of July. Dishes available throughout this period will include dressed Cornish crab, goats cheese and soft herb parfait, poached and roasted poussin, and a pistachio praline floating island.

Explaining this summer programme, Cloudy Bay brand manager Maria Ines Pina, said: “The immersive nature of our garden at the Chelsea Flower Show offers a different way of interacting with our target consumer; a more theatrical way to bring Cloudy Bay wines to life to a vibrant, urbanite audience. Taking the garden to the iconic Harvey Nichols, will extend exposure to a wider audience over the busy summer months.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

FINE WINE SALES ADMINISTRATOR

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more