Beer giant Lion buys NZ wine estate

Lion New Zealand has purchased the Morton Estate wine brand, including its Stone Creek vineyard, strengthening its expanding wine portfolio.

Marlb_SunThe deal, which was finalised this week for an undisclosed sum, will see Lion take control of the Marlborough-based wine estate, which was established in 1978.

Rory Glass, Lion’s New Zealand managing director said the deal will bolster the company’s wine portfolio, complementing its existing “accessible premium” brands, such as Wither Hills and Huntaway, adding that he had plans to grow Morton Estate beyond its existing channels “to fully unlock the potential of the brand”.

John Coney, proprietor of The Wine Portfolio, which owns Morton Estate, said: “I am confident that Lion is the right buyer for Morton Estate and the Stone Creek vineyard. I believe they are committed to developing the brand and I look forward to seeing it nurtured to its full potential. We can now channel our energies into growing my other wine brands and developing new opportunities for our customers.”

Lion is owned by Japanese brewing giant Kirin making the deal subject to Overseas Investment Office approval, however Lion said the handover between the two companies will begin this week and is set to be complete by early June.

Morton Estate was established in 1978 in Katikati and now has vineyards in Marlborough and Hawkes Bay, including the Riverview Estate, and Morton House in Auckland.Lion_primary_rgb-web-2011-200x200

Lion New Zealand portfolio includes Australian beer brands such as Tooheys, XXXX, Hahn and James Boag, New Zealand beer brand such as Speight’s, Steinlager and Mac’s as well as a host of spirits which are marketed and distributed via a joint venture with Bacardi-Martini, Bacardi Lion.

The Morton Estate brands will be available through the Lion’s NZ sales and distribution channel from early June.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more