Beauty industry looking to the wine world

6th May, 2014 by Lucy Shaw

An increasing number of skincare brands are latching onto the antioxidant properties found in grapes and incorporating them into their beauty products.

As reported by the Financial Times, skincare brands are increasingly using resveratrol, an antioxidant found in the skin of red grapes, in their products due to its anti-ageing properties.

Resveratrol is thought to slow the ageing process by promoting tissue elasticity and firmness.

While Caudalie, founded by Mathide Thomas, daughter of Daniel and Florence Cathiard, owners of Château Smith Haut Lafitte in Bordeaux, has been flying the flag for grape-based beauty products since 1995 via its chic boutiques and Vino-thérapie spas, an increasing number of beauty brands are getting in on the act.

Malbec DNA

Malbec DNA Biology Emulsion capsules cost $2,000 a tub

Caudalie’s recently released Premier Cru La Crème Riche, which costs £92.50 for a 50ml pot, contains resveratrol, viniferine and antioxidant rich grape-seed polyphenols.

LA-based Arcona meanwhile, sells a wine hydrating mask for £25.20 made with grape seed extracts, while Greek brand Apivita sells a Wine Elixir Anti-Wrinkle & Firming Rich Face Cream for £39.85.

“Resveratrol has proven to be extremely powerful and people like that it comes from wine. It’s a sexy story to them,” New York-based cosmetic dermatologist Dr. Paul Frank told the FT.

Beauty brand 100% Pure, which sells resveratrol-based scrubs, masks, eye creams, serums and lip glosses, has seen sales grow by over 1,000% in the last three years

Having Madonna, Jessica Alba and Kate Hudson as fans hasn’t hurt.

Skincare brand Vine Vera meanwhile, is using resveratrol’s anti-ageing properties to sell its products at eye-watering prices, with a 52g pot of Cabernet High-Potency Cream priced at US$600 and 120 capsules of Malbec DNA Biology Emulsion selling for $2,000.

Ribera del Duero-based winery Matarromera owns its own grape-based beauty brand, Esdor, which uses eminol in its products, an antioxidant-rich polyphenol extracted from Tempranillo grapes.

Among Esdor’s products made with the Spanish red grape are day creams, night creams, firming serums, body scrubs and cleansing milks, along with a range of eminol-based skincare products targeted at men.

One Response to “Beauty industry looking to the wine world”

  1. Samantha Foster says:

    You forgot to include Lydia Mondavi of 29 Cosmetics. She lives in Napa and her line has been around for over 10 years! She recently launched 29 by Lydia Mondavi at Target nationwide and on Target.com No need to pay $100s of $$ to get a great grape extract seed product. Hers are amazing and affordable!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

National Account Manager – On-Trade

Berkmann Wine Cellars
London, UK

Sales Manager – Midlands and South West

Pol Roger Portfolio
Midlands and South West

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more