Beauty industry looking to the wine world

An increasing number of skincare brands are latching onto the antioxidant properties found in grapes and incorporating them into their beauty products.

As reported by the Financial Times, skincare brands are increasingly using resveratrol, an antioxidant found in the skin of red grapes, in their products due to its anti-ageing properties.

Resveratrol is thought to slow the ageing process by promoting tissue elasticity and firmness.

While Caudalie, founded by Mathide Thomas, daughter of Daniel and Florence Cathiard, owners of Château Smith Haut Lafitte in Bordeaux, has been flying the flag for grape-based beauty products since 1995 via its chic boutiques and Vino-thérapie spas, an increasing number of beauty brands are getting in on the act.

Malbec DNA

Malbec DNA Biology Emulsion capsules cost $2,000 a tub

Caudalie’s recently released Premier Cru La Crème Riche, which costs £92.50 for a 50ml pot, contains resveratrol, viniferine and antioxidant rich grape-seed polyphenols.

LA-based Arcona meanwhile, sells a wine hydrating mask for £25.20 made with grape seed extracts, while Greek brand Apivita sells a Wine Elixir Anti-Wrinkle & Firming Rich Face Cream for £39.85.

“Resveratrol has proven to be extremely powerful and people like that it comes from wine. It’s a sexy story to them,” New York-based cosmetic dermatologist Dr. Paul Frank told the FT.

Beauty brand 100% Pure, which sells resveratrol-based scrubs, masks, eye creams, serums and lip glosses, has seen sales grow by over 1,000% in the last three years

Having Madonna, Jessica Alba and Kate Hudson as fans hasn’t hurt.

Skincare brand Vine Vera meanwhile, is using resveratrol’s anti-ageing properties to sell its products at eye-watering prices, with a 52g pot of Cabernet High-Potency Cream priced at US$600 and 120 capsules of Malbec DNA Biology Emulsion selling for $2,000.

Ribera del Duero-based winery Matarromera owns its own grape-based beauty brand, Esdor, which uses eminol in its products, an antioxidant-rich polyphenol extracted from Tempranillo grapes.

Among Esdor’s products made with the Spanish red grape are day creams, night creams, firming serums, body scrubs and cleansing milks, along with a range of eminol-based skincare products targeted at men.

One Response to “Beauty industry looking to the wine world”

  1. Samantha Foster says:

    You forgot to include Lydia Mondavi of 29 Cosmetics. She lives in Napa and her line has been around for over 10 years! She recently launched 29 by Lydia Mondavi at Target nationwide and on Target.com No need to pay $100s of $$ to get a great grape extract seed product. Hers are amazing and affordable!

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more