Partnership to protect wine culture signed

9th May, 2014 by Lauren Eads

The European Network of Wine Cities has joined forces with Wine in Moderation, the EU organisation responsible for the promotion of responsible drinking, to help safeguard the role of wine and its heritage within Europe.

winelogo

Recevin, the network of “wine cities” made up of 800 EU towns with a strong economic dependence on viticulture, signed a voluntary partnership with Wine in Moderation on 7 May with the joint aim of strengthening its voice and reach throughout Europe to further its cause of protecting wine heritage and culture.

The partnership will see the two European associations worked together to establish partnerships at both a national and local level, alongside consumers and where alcohol-related problems might be found, to promote moderation as a trend and responsibility as a culture, “safeguarding the important role of wine in the sustainability of our European Wine Regions.”

Speaking at the event in Porto, Portugal, George TD Sandeman, president of WIM, said: “Wine is part of a millennia old heritage in Europe. Our roots are in the soil and communities which have grown over time, linked to cultivation, winemaking and commerce, and the moderate and responsible enjoyment of our wines is key to the sustainability of our environment and people. This makes the link with RECEVIN all the more important.”

One initiative working toward this goal is the Wine in Moderation–Art de Vivre (WIM) Programme, is an initiative launched in 2008 to support EU member states in reducing alcohol-related harm by building on the values of the “wine culture” founded on information backed by science, education and self-regulation.

Carme Ribes, general secretary of Recevin said: “Through this agreement, the message of Wine in Moderation / Art de Vivre will arrive directly to 80 wine cities that are our direct partners, but will also reach nearly 800 other cities, indirect partners through National Wine Cities Associations in different countries.”

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

Sales Manager – London On-Trade

Bancroft Wines
London, UK

Customer Service & Sales Support Executive

Jascots Wine Merchants
London, UK

Market Insight Analyst

Conviviality PLC
London, UK

Technical Manager

Enotria&Coe
Park Royal, London, GB

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more