UK Bordeaux wine sales rise 14%

Sales of Bordeaux wines in the UK have grown by 14.2% in volume and 18.6% in value, according to data compiled by market research firm IRI.

image004

Figures supplied by French Customs support this growth with exports of Bordeaux to the UK rising by 18% in 2013.

This year’s increase continues an ongoing trend which has seen 750,000 extra 9-litre cases of Bordeaux shipped to the UK in the last four years.

Appellations driving this growth were identified as the Médoc, St-Emilion and Côtes wines.

IRI said off-trade figures were down by 2.2% in volume and up 3.0% in value, while as a country French sales were down 1.9% in volume and up 4.2% in value.

A key aspect to Bordeaux’s success in maintaining a lead on other regions has been the success of its dry white wines, which saw sales rise by 53% in 2013, according to French Customs data.

The UK is now Bordeaux’s largest export market for its dry white wines, accounting for 18% of all Bordeaux UK sales.

Douglas Morton, UK Consultant to the Conseil Interprofessionnel du Vin Bordeaux, (CIVB) said: “Dry white Bordeaux provides a strong marketing opportunity. These easy to drink, often Sauvignon Blanc based wines, are a means of attracting younger and more female wine-drinkers to the Bordeaux category.”

bordeaux france image

He added: “Bordeaux is firmly positioned in the £6+ segment of the market. This is where we see the market continuing to grow (+59% in 2013) and where we currently sell 42% of our wines. The £6+ sector has the potential to bring more value to the supply chain which benefits the industry in general.”

With an average price of £6.37 per bottle, Bordeaux is about 20% higher than the off-trade average.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Buyer

Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International
Bahrain

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

Enotria&Coe
London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Brand Manager

Swallow Associates
Kings Langley, UK

Events Co-ordinator

Liberty Wines
London, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

Bourgogne Masterclass

Brighton ,United Kingdom
18th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more