Tio Pepe sign revived after Apple tussle

Tio Pepe Sherry’s famous sombrero wearing, guitar-wielding mascot has returned to the Puerta de Sol in Madrid after a three-year battle with electronics giant Apple.

As reported by Spanish newspaper El País, the neon sign was reinstated on the roof of building number 11 in the renowned Madrid square yesterday, 130 metres away from its original home.

The sign was taken down in 2011 after Apple opened a flagship store in the building that housed the sign on its roof.

However, over 28,000 people signed an online petition addressed to Apple’s directors, Madrid city hall and Tio Pepe makers González Byass to revive the sign that has lit up the Puerta de Sol since the 1930s.

The petition described the Tio Pepe sign as “part of the Madrid landscape”.

El País reports that the new Tio Pepe sign is “younger, thinner and better looking” than the original after the mascot was made over last November.

“The sign has formed part of the physiognomy of the square for many years,” Ignacio González, president of the Community of Madrid, told El País.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

Senior London Account Manager

The Drinks Club
London, UK

On-Trade London Sales Executive

Domaine Direct
London, UK

Trade Marketing Manager

Boisset, La Famille des Grands Vins
Either, within the M25/ Cheshire/ Southampton , UK

Vinisud

Montpellier,France
18th Feb 2018

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more