Scottish brewer relaunches as Black Wolf Brewery14th April, 2014 by Lauren Eads
Scottish brewery, Traditional Scottish Ales (TSA), is re-launching as the Black Wolf Brewery.
The brewery’s owner, VC² Brands, made the decision to rebrand TSA, based in Stirlingshire, having expanded its management team to include director and investor, Andrew Richardson, previously of Courage, McVitie’s and Diageo.
The company’s new name draws on Stirling’s history and heritage and the local legend of a black wolf that allegedly saved the town from 9th century Viking invaders by howling a warning to alert the town’s defenders.
Richardson said: “We chose the name ‘Black Wolf Brewery’ because we wanted a name that reflected the brewery’s Stirlingshire roots, and the black wolf is synonymous with the area and its history.
“We want to be known as a brewery that is passionate about the quality and taste of its beers, that is creative and is willing to experiment, and above all which makes beers that people enjoy. We also want to have some fun along the way, which is what beer is really all about.”
The company’s re-launch will include a new range of craft beers, keg and casks in addition to a full rebrand of its packaging and websites.
Its new range will include Tundra, an elderflower flavoured wheat beer, Florida Black, a stout, Big Red, a red beer, and Coulls, a new premium lager, in bottle and keg.
Graham Coull, director of the brewery, said: “The launch of Black Wolf Brewery marks a significant new chapter for our business. Andrew has a great deal of experience in the brewing industry which is a great asset to VC² Brands and Black Wolf.”
The brewery’s existing brands include Lomond Gold, Glencoe, Ben Nevis and William Wallace, 1488 and Double Espresso.