Scottish brewer relaunches as Black Wolf Brewery

Scottish brewery, Traditional Scottish Ales (TSA), is re-launching as the Black Wolf Brewery.

logonew2The brewery’s owner, VC² Brands, made the decision to rebrand TSA, based in Stirlingshire, having expanded its management team to include director and investor, Andrew Richardson, previously of Courage, McVitie’s and Diageo.

The company’s new name draws on Stirling’s history and heritage and the local legend of a black wolf that allegedly saved the town from 9th century Viking invaders by howling a warning to alert the town’s defenders.

Richardson said: “We chose the name ‘Black Wolf Brewery’ because we wanted a name that reflected the brewery’s Stirlingshire roots, and the black wolf is synonymous with the area and its history.

“We want to be known as a brewery that is passionate about the quality and taste of its beers, that is creative and is willing to experiment, and above all which makes beers that people enjoy. We also want to have some fun along the way, which is what beer is really all about.”

The company’s re-launch will include a new range of craft beers, keg and casks in addition to a full rebrand of its packaging and websites.

Its new range will include Tundra, an elderflower flavoured wheat beer, Florida Black, a stout, Big Red, a red beer, and Coulls, a new premium lager, in bottle and keg.

Graham Coull, director of the brewery, said: “The launch of Black Wolf Brewery marks a significant new chapter for our business. Andrew has a great deal of experience in the brewing industry which is a great asset to VC² Brands and Black Wolf.”

The brewery’s existing brands include Lomond Gold, Glencoe, Ben Nevis and William Wallace, 1488 and Double Espresso.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Administrator

Ellis Wines
Hanworth, Middx, IU

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more