Mandela film gets wine partner

14th April, 2014 by Lauren Eads

Kumala has partnered with Pathé to become the official sponsor of the UK DVD release of Mandela: Long Walk to Freedom.

Mandela 2008

The autobiographical film based on the life of South African President Nelson Mandela and starring Idris Elba will be release in the UK on Monday, 28 April.

To celebrate its release Kumala is running a competition with the chance of winning a trip for two to South Africa, including Robben Island, and enjoy a private tasting with Kumala winemaker, Ben Jordaan.

The project will include a series of advertisements in the national press, sampling and point of sale merchandise in-store, as well as the first steps of a new social media strategy for the brand Klub Kumala that will run across a variety of social media platforms later in the Spring.

Amy White, marketing controller, of Accolade Wines, the brand’s UK distributor, said: “Kumala is the #1 SA wine brand in the UK and in the enviable position of 45%+ growth year on year.

“We are very proud and excited to be launching this new campaign and firmly believe it will strengthen our brand positioning in the marketplace. We remain as committed as ever to driving forward not only our brand but also the South African wine category as a whole and we are confident that in working alongside 20th Century Fox with the release of this much anticipated film, will do exactly that.”

The competition, which starts today, will run on its Facebook page and is open for 15 weeks.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more