Mandela film gets wine partner

14th April, 2014 by Lauren Eads

Kumala has partnered with Pathé to become the official sponsor of the UK DVD release of Mandela: Long Walk to Freedom.

Mandela 2008

The autobiographical film based on the life of South African President Nelson Mandela and starring Idris Elba will be release in the UK on Monday, 28 April.

To celebrate its release Kumala is running a competition with the chance of winning a trip for two to South Africa, including Robben Island, and enjoy a private tasting with Kumala winemaker, Ben Jordaan.

The project will include a series of advertisements in the national press, sampling and point of sale merchandise in-store, as well as the first steps of a new social media strategy for the brand Klub Kumala that will run across a variety of social media platforms later in the Spring.

Amy White, marketing controller, of Accolade Wines, the brand’s UK distributor, said: “Kumala is the #1 SA wine brand in the UK and in the enviable position of 45%+ growth year on year.

“We are very proud and excited to be launching this new campaign and firmly believe it will strengthen our brand positioning in the marketplace. We remain as committed as ever to driving forward not only our brand but also the South African wine category as a whole and we are confident that in working alongside 20th Century Fox with the release of this much anticipated film, will do exactly that.”

The competition, which starts today, will run on its Facebook page and is open for 15 weeks.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

London Sales Executive

VDS UK Ltd
London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more