Powdered alcohol cocktails to go on sale

22nd April, 2014 by Gabriel Stone

US officials have signed off a powdered alcohol product called Palcohol, described by its creators as “a great convenience for the person on the go.”

PalcoholAlthough brand owner Lipsmark is still working with The Alcohol and Tobacco Tax and Trade Bureau to obtain approval for its labels and the amount of powder in each bag, the company plans to launch its product this autumn in a range of six different flavours.

In addition to “V” and “R”, which are made from vodka and rum respectively, Palcohol will be offered in four cocktail versions: Cosmopolitan, Mojito, Powderita and Lemon Drop.

With an abv of 10-12%, the pocket-sized sachets currently contain one ounce of powder, which its producers recommend mixing with five ounces of liquid to create a serve “equal to a standard mixed drink”.

Lipsmark also suggests that Palcohol can be added to food. According to its website, “We’ve been experimenting with it like adding Powderita powder to guacamole, Cosmopolitan powder on a salad, V in a vodka sauce, etc. It gives the food a kick.”

Controversy surrounding the product’s approval was heightened by the presence of “some humorous and edgy verbiage” on the company’s website, which it has since removed, insisting: “it was not meant to be our final presentation of Palcohol.”

As part of its wider message about using the product responsibly, the brand owners specifically warn customers against snorting Palcohol, warning: “We’ve added volume to the powder so it would take more than a half of a cup of powder to get the equivalent of one drink up your nose. You would feel a lot of pain for very little gain. Just use it the right way.”

Although the Lipsmark currently has a patent pending on Palcohol, Daniel Christopherson a patent specialist with Lehrman Beverage Law, suggested on his company’s blog that “the patentability of Palcohol is very narrow”.

Pointing out that powdered alcohol products are already available in countries including the Netherlands, Japan and Germany, he noted that even in the US a number of patents already exist for this type of product.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

Account Manager

Justerini & Brooks
London, UK

Cider Master

Emily Estate UK Ltd
Bruton, Somerset, GB

Senior Customer Marketing Manager

Conviviality Group
London or Bristol, UK

Customer Marketing Manager- 12 month FTC

Conviviality Direct
London, UK

PR Account Executive

Clementine Communications Ltd
Fulham, UK

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Global Chardonnay Masters 2017

Deadline : 8th September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more