Baseball team faces craft beer pressure

4th April, 2014 by Rupert Millar

A petition has been launched to get Major League Baseball team, the Toronto Blue Jays, to offer craft beer at its stadium.

baseball

Blue Jays pitcher Brandon Morrow

Last season the Blue Jays, the only Canadian team in MLB, had a partnership with local brewery Steamwhistle, which is within sight of the Rogers Centre Stadium where the franchise plays.

That partnership ended last month however with the team’s organisation citing “objections” to the beer company’s use of Twitter.

Toronto paper The Star said the brewery had merely tweeted fans to say where in the stadium its beers were being sold.

From now on only AB-InBev beers – including Canadian brews AB-InBev-owned Labatt – and the Japanese-owned Canadian brewer Sleeman will be sold at the Rogers Centre.

When the news broke, according to the Canadian Broadcasting Corporation, Phil Cacace the owner of Tallboys Craft Beer House launched a petition to get the Blue Jays to offer a local craft beer to fans.

“The Toronto Blue Jays can’t afford to be ignorant to the evolving tastes of their loyal fans,” says the petition.

It begins by claiming that the Blue Jays is now the only MLB franchise not to offer fans a local craft beer at its games, a situation it claims is “unacceptable”.

The Jays play their first home game today (4 April) against their American League East divisional rivals the New York Yankees.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more