IWSC pairs up with BBC Good Food Show23rd April, 2014 by Gabriel Stone
The International Wine & Spirit Competition will show off its trophy winning wines through a tie in with the BBC Good Food Show in London this November.
“The World of Wines Experience” will offer consumers the chance to sample a range of wines, including the first public taste of the competition’s 2014 trophy winners, which will be announced just days before at the IWSC Awards Banquet.
The IWSC will also use this showcase to host a series of masterclasses led by Neil McGuigan of Australian Vintage, Jane Parkinson of Saturday Kitchen – who was recently named IWSC Communicator of the Year 2014 – and Ewan Lacey of the IWSC.
Taking place from 14-16 November at London Olympia, the BBC Good Food Show is London’s largest food and wine consumer event with 30,000 visitors expected to attend. The IWSC will also host a media event on the first day of the show, where it will show off this year’s winning wines to the UK trade and consumer media.
Laura Biggs, managing director of River Street Events, welcomed the partnership, saying: “Wine is a key part of what our audience is interested in finding out more about and this new tasting led feature will be a very welcomed editorial addition to the 2014 show.”
Meanwhile Ewan Lacey, general manager of the IWSC said: “We are really excited to be showcasing prestigious award winners at such a high profile consumer show. The BBC Good Food show has the respect of London consumers and we can’t wait for this audience to try our IWSC award winners from all over the world.”