Four in 10 adults ‘never visit pub’

8th April, 2014 by Lauren Eads

38% of British adults never visit their local pub and more than a third visit it less often than they did 12 months ago, according to a recent survey by the Campaign for Real Ale (CAMRA)

London pubThe figures come as CAMRA launched its Community Pubs Month which runs throughout April, in a bid to help community pubs raise their profile with pub-goers.

The independent research, commissioned by CAMRA, highlighted the need for local pubs to communicate with their immediate community with 80% of pub-goers stating they had never received any communication from their pub, but 24% said they would be encourage to visit more often if they had been informed of events and offers.

The results also revealed concern that regular pub-goers, who visit pubs ‘once a week or more’, had decreased from 24% to 15% in the last five years.

Currently 28 pubs in Britain close every week.

Colin Valentine, CAMRA’s chairman, said: “In 2009, 27% of adults ‘never’ visited pubs and in just five years this figure has increased to 38%. Many of these people (40%) state they do not use pubs because they no longer drink alcohol or have reduced the amount of alcohol they drink.

“Great community pubs are not only about enjoying alcoholic drinks. They are great places to relax, socialise, eat and spend time with the family. CAMRA and the pub industry have to work hard to get this message out and events such as Community Pubs Month will give us the platform to do this.”

April’s Community Pubs Month encourages pubs to organise events and try new marketing initiatives to improve communication with their communities and drive trade into their pubs.

Valentine added: “Although many pubs excel in communication, it is clear that a lot of pubs need to engage more with their local community if they want to be successful. Organising events that appeal to the local community and communicating what they have planned is a necessity according to this report. Many successful pubs send out regular communication to their community through social media, e-newsletters, press releases to the local media and leaflet drops. We hope Community Pubs Month will give the less inexperienced pub marketers the opportunity to try different communication methods in April.”

A selection of upcoming pub events across Britain in April:-

  • Knit ‘n’ Natter, 28 April, Scalextric Championships, 14 April, and a variety of music acts throughout the month.
  • The Woodman, Outwood, Wakefield, WF1 2LU – The pub will host a charity music festival on 19 April for the Ben Manning Music Foundation who help disadvantaged families get their children in to music.
  • Iron Horse Ranch House, Market Depping PE6 8EB – The pub will host a Skool of Rock & Roll event on 11 to 13 April to will raise money for Sense and The National Association for Bikers with a Disability.
  • The Alexandra, Farnborough, Hants, GU14 7PH – Variety of music acts including Friday Night Fever on 11 April and a Motown charity evening on 18 April.
  • King of the Belgians, Hartford, Huntingdon, PE29 1XU – Easter egg hunt, Good Friday raffle, quiz night, music quiz night, St Georges party and chocolate raffle for all charity.
  • The Bull, Blackmore End, Braintree, Essex, CM7 4DD – Bank Holiday weekend (18 to 21st) will see the pub host a sausage eating competition, magic, face painting, gourmet BBQ, children’s 5-a-side football competition, young bakers competition and Easter egg hunt.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more