Four in 10 adults ‘never visit pub’

8th April, 2014 by Lauren Eads

38% of British adults never visit their local pub and more than a third visit it less often than they did 12 months ago, according to a recent survey by the Campaign for Real Ale (CAMRA)

London pubThe figures come as CAMRA launched its Community Pubs Month which runs throughout April, in a bid to help community pubs raise their profile with pub-goers.

The independent research, commissioned by CAMRA, highlighted the need for local pubs to communicate with their immediate community with 80% of pub-goers stating they had never received any communication from their pub, but 24% said they would be encourage to visit more often if they had been informed of events and offers.

The results also revealed concern that regular pub-goers, who visit pubs ‘once a week or more’, had decreased from 24% to 15% in the last five years.

Currently 28 pubs in Britain close every week.

Colin Valentine, CAMRA’s chairman, said: “In 2009, 27% of adults ‘never’ visited pubs and in just five years this figure has increased to 38%. Many of these people (40%) state they do not use pubs because they no longer drink alcohol or have reduced the amount of alcohol they drink.

“Great community pubs are not only about enjoying alcoholic drinks. They are great places to relax, socialise, eat and spend time with the family. CAMRA and the pub industry have to work hard to get this message out and events such as Community Pubs Month will give us the platform to do this.”

April’s Community Pubs Month encourages pubs to organise events and try new marketing initiatives to improve communication with their communities and drive trade into their pubs.

Valentine added: “Although many pubs excel in communication, it is clear that a lot of pubs need to engage more with their local community if they want to be successful. Organising events that appeal to the local community and communicating what they have planned is a necessity according to this report. Many successful pubs send out regular communication to their community through social media, e-newsletters, press releases to the local media and leaflet drops. We hope Community Pubs Month will give the less inexperienced pub marketers the opportunity to try different communication methods in April.”

A selection of upcoming pub events across Britain in April:-

  • Knit ‘n’ Natter, 28 April, Scalextric Championships, 14 April, and a variety of music acts throughout the month.
  • The Woodman, Outwood, Wakefield, WF1 2LU – The pub will host a charity music festival on 19 April for the Ben Manning Music Foundation who help disadvantaged families get their children in to music.
  • Iron Horse Ranch House, Market Depping PE6 8EB – The pub will host a Skool of Rock & Roll event on 11 to 13 April to will raise money for Sense and The National Association for Bikers with a Disability.
  • The Alexandra, Farnborough, Hants, GU14 7PH – Variety of music acts including Friday Night Fever on 11 April and a Motown charity evening on 18 April.
  • King of the Belgians, Hartford, Huntingdon, PE29 1XU – Easter egg hunt, Good Friday raffle, quiz night, music quiz night, St Georges party and chocolate raffle for all charity.
  • The Bull, Blackmore End, Braintree, Essex, CM7 4DD – Bank Holiday weekend (18 to 21st) will see the pub host a sausage eating competition, magic, face painting, gourmet BBQ, children’s 5-a-side football competition, young bakers competition and Easter egg hunt.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

FINE WINE SALES ADMINISTRATOR

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more