English Wine Week goes up a gear

4th April, 2014 by Gabriel Stone

English Wine Producers has unveiled a new logo and point of sale materials to support next month’s English Wine Week as the organisation announced details of its annual tasting.

English Wine Week logoTaking place across the UK from 24 May until 1 June, the campaign is designed to increase the profile and availability of English wine across both the on- and off-trade. Major retailers Waitrose and Laithwaites are already planning a series of special offers, themed tastings and other events to support the initiative.

The new logo is designed to complement EWP’s own branding and features a wine glass, vine tendrils and a red rose. Retailers, restaurants and wine bars planning to take part in the campaign can contact the organisation to receive a selection of leaflets, posters, bottle neck tags, window stickers, bunting, banners or menu cards, most of which are available free of charge.

This extra support comes as EWP appoints Zoë Davey as dedicated project manager for the campaign in order to increase its impact on 2013. Noting the positive effect already, the organisation’s marketing director Julia Trustram Eve said: “Having Zoë on board has given the initiative a huge boost with uptake quadrupling since last year. We want to encourage people who have never tried English wine to just give it a go and we’re confident that the new branding will help to raise awareness.”

Meanwhile Rebecca Hull MW, wine buyer for Waitrose, outlined the retailer’s plans, saying: “We will be supporting English Wine Week with some special offers and ‘Buyer’s Choice’ recommendations in-store and online.”

In addition, she revealed: “In early May, we will be launching a new Waitrose English Dry White as well as our own Leckford Estate 2011 Brut which is very exciting. We’re also planning to hold another English wine tasting at our Oxford Street Food Hall after last year’s successful event.”

Among the independent retailers who have already signed up, Jon Crouch, owner of The Cave in the New Forest noted the existing popularity of English wine among his customers. However, he added: We’re looking forward to introducing new customers to some top wines from Hampshire, Dorset and Sussex, with a number of special events during English Wine Week.”

The next stage in the build up to English Wine Week will be the EWP trade and press tasting, which takes place at the Institute of Civil Engineers in London on Wednesday 7 May.

As well as featuring a wide selection of English wineries from across the country, including a number of new vintage releases and producers, the tasting will feature a dedicated English Wine Week table, where Davey will offer advice about how to take part.

For more information or to register, click here.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

New Business Development Manager Nordic

Concha Y Toro
Stockholm, Sweden

Experienced Administrator

The Drinks Business
Central London, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

2 x Buying Assistants

Berry Bros. & Rudd
Battersea and Basingstoke, UK

Temporary Christmas Sales Support - Wines & Spirits

Harrods
Knighsbridge, London, UK

Head of Wholesale

Hispamerchants Ltd
London, UK

Sales Manager

Hispamerchants Ltd
London, UK

National Sales Manager

Maverick Drinks
Field based, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Green Awards 2017

Deadline : 25th October 2017

The Global Riesling Masters 2017

Deadline : 30th October 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more