Diageo sues ‘copycat’ Admiral Nelson’s rum

1st April, 2014 by Lauren Eads

Diageo has launched legal action against Heaven Hill’s Admiral Nelson’s rum over claims its branding infringes on its own Captain Morgan rum trademark.

Admiral-Nelson-rum

Admiral Nelson

Captain-Morgna-rum

Captain Morgan

 

 

 

 

 

 

 

 

 

A lawsuit was filed by the drinks giant at the Federal Court of Canada on Wednesday, 26 March, against US-based Heaven Hill Distilleries, which owns Elijah Craig and Evan Williams Bourbons.

The lawsuit claims the Admiral Nelson’s brand “is clearly intended to mimic the Captain Morgan brand,” using a similar historical character in an attempt to “trade upon the brand’s goodwill and create consumer confusion” and serving to “dilute” the Captain Morgan rum trademark.

In a statement, Iain Chalmers, vice president of marketing for Diageo Canada, said: “Diageo appreciates healthy competition, as continued innovation maintains consumer excitement and benefits the entire industry.”

“However, we are strongly opposed to competitors copycatting the label design and character trademark of established brands like Captain Morgan. We will fight these infringements wherever we can.”

Captain Morgan is the largest spiced rum producer in the world with global volumes of more than 19.8 million cases, and is also the leading spiced rum in Canada.

Heaven Hill acquired the Admiral Nelson’s brand from Luxco Inc. in 2011 and has since built a following in the US with volumes of more than 800,000 cases.

Heaven Hill declined to comment.

2 Responses to “Diageo sues ‘copycat’ Admiral Nelson’s rum”

  1. Mel Blossom says:

    Buccaneers would have just kept doing their best in battle to beat each other to the spoils…. modern men act like children … calls the other a copy cat and wastes thousands of dollars on frivolous lawsuits that only make the courts and lawyers richer.
    This is silly… stay focused Captain! Why are you wasting your time worrying about an Admiral that will never be as delicious or cool as you? Donate the money you’d waste on this to a detox program and sail onward.

  2. Mel,

    I LOVE WITTY COMMENTS. THANK YOU!

    David

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

Cannes,France
1st Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more