Bordeaux 2013: Margaux joins releases

22nd April, 2014 by Rupert Millar

Château Margaux has recommenced this week’s primeurs by matching fellow first, Mouton’s, price drop of 10%.

Chateau MargauxMargaux’s price was released today, 22 April, at €215 per bottle ex-négociant, a 10% price cut on its 2012 price of €240 p/b.

Second wine Pavillon Rouge dropped 4% to €72 p/b. The only first to now release is Haut-Brion which is likely to match its fellow firsts in the pricing game just as it did last year.

Like the 2013 Mouton which released late last week, Margaux’s latest vintage is available from £2,400 per case, which makes it the cheapest on the market with the 2012 available for £2,750 on most lists.

On the other hand, Margaux is possibly one of the most divisive wines of the campaign with merchants either loving or hating it in Liv-ex’s survey.

Although its detractors may stay away, will its champions continue to champion it at that price?

Among the other flurry of releases this morning was Troplong Mondot down 2% to €52.80 p/b; Issan down 5%; Grand-Puy-Ducasse dropped 13% and Pédesclaux is down 7%.

The end of last week was marked by a glut of releases including Mouton and its affiliate estates, Pavie, Angélus, Palmer and Talbot.

With so many released at once and just before the Easter bank holiday, it is likely that most have not sold save for Mouton which would be the best choice for most merchants with time to focus on just one wine.

According to Liv-ex director, Justin Gibbs, and a few merchants, it’s probably a better buy than Lafite this time around.

This campaign has so far failed to cause much excitement. Lynch Bages has apparently sold well, Lafite and – in particular – Mouton have caused a minor stir but most merchants continue to say that there is “no compelling reason to buy” the wines this year, even from châteaux which have dropped a reasonable amount on their 2012 prices.

It is, on the other hand, proving to be a quick campaign.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more