You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 1 July 2015

Bordeaux 2013: Lafite under €300 a bottle

16th April, 2014 by Rupert Millar

Lafite Rothschild has released its 2013 vintage with a 14% cut on its 2012 price to €288 per bottle.

Chateau LafiteLafite, as usual, is the quickest first growth out of the blocks – though it was pipped to the post by Mouton last year. Last year it released on 22 April – a sign of much earlier and quicker this campaign is – with a 21% cut to €335 per bottle.

This year it has gone down to €288 p/b, a 14% cut on the 2012 price though still a huge 122% above the 2008 price of €130 p/b. On the other hand the 2008 now has a bottle price of €555.

Second wine, Carruades de Lafite, is also out with a 5% drop from €95 to €90 p/b.

Lafite’s pricing is often considered fair by merchants and the château’s en primeur release is nearly always the cheapest on the market. The only caveat from merchants though is that others shouldn’t follow suit due to the Lafite’s prestige and the premium it could effectively command.

Nonetheless, Lafite’s standing has fallen somewhat of late, with prices across vintages and the various wines from the Lafite stable falling back to 2010 pricing levels and Liv-ex reported that its premium over the other first growths has fallen from 129% to 45% since 2012. Will buyers be so keen to buy this time around even if the pricing is fair?

The 2013 price will probably see Lafite available for around £3,200 a case, the current consumer price for the 2012 is £3,830, so it will be some way below vintages going back to 2004.

Now Lafite has set a benchmark for the first growths it will be interesting to see what they decide to do next. Last year Mouton, Margaux and Haut-Brion all released at €240 p/b.

One source mentioned to the drinks business that they thought Mouton might choose to release at €200 p/b this year, which would represent a 16% price cut on the ’12s.

A more in-depth look at Lafite, its pricing and analysis from merchants will be posted soon.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Bordeaux wine thieves found guilty

A French court has sentenced 15 men over the audacious theft of $1.1 million of more...

Mateus rosé clears up its design

Portuguese rosé brand Mateus is switching to a clear glass bottle this summer, more...

Accolade's Fish Hoek goes Fairtrade

South Africa's Fish Hoek is to go Fairtrade from the 2015 vintage, becoming more...

UK Sales Manager

London, United Kingdom

Bordeaux 2005: Biggest movers

Expectation surrounding the 2005s is building and pushing up prices for top more...

UK market in growth as price increases slow

The latest figures from the Wine and Spirit Trade Association show that more...

Bordeaux 2005: 12 ‘perfect’ wines

Twelve wines have been given “perfect” 100-point ratings in Robert more...

PR Senior Account Manager/Director

London, United Kingdom

Depending on experience

Oregon producer takes international view

One of Oregon’s youngest wine estates has partnered with Jackson Family Wines more...

En primeur: beware the heralded vintage?

From an investment point of view it is best to buy the “vintages of the more...

Burgundy headlines at Acker’s June HK auction

Featuring smaller-sized lots and classic vintages of Burgundy and Bordeaux, more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Cockburn's to launch ‘lost’ 1977 vintage

Cockburn's is set to release its 1977 vintage for the first time as part of more...

Rise for Haut Bailly in Liv-ex 2015 classification

Liv-ex’s bi-annual “re-classification” of Bordeaux saw Haut Bailly leap more...

BI offers 2014 imperial collection en primeur

Fine wine merchant Bordeaux Index is offering its clients a 10 imperial more...

Supplier Relationship Manager

London, United Kingdom

WOSA woos UK indies and on-trade

Wines of South Africa has announced plans for a new UK trade tasting later this more...

Chilean brand looks back to move forward

Chilean producer Santa Carolina has launched an “icon” wine with a more...

Austrian wine importer launches in Hong Kong

A wine importer specialising in Austrian wines has launched in Hong Kong to more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Parker retrospective boosts 05 Palmer

Château Palmer’s 2005 is the latest wine from that vintage to see an more...

UK craves Spanish wining and dining

British foodies are passing over Bordeaux and Burgundy in favour of Spanish more...

MMD bolsters Italian portfolio with Mazzei

Maisons Marques et Domaines has extended its Italian portfolio with the more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Vinexpo: five days 'too much' says organiser

Vinexpo doesn’t need to run for the full five days because no visitor stays more...

Delegat aims high with new Barossa brand

Oyster Bay owner Delegat has launched “a new global brand” from more...