Bordeaux 2013: Beychevelle drops 6%

10th April, 2014 by Rupert Millar

Château Beychevelle and Château Du Tertre released prices for their 2013 wines this morning with small dips on 2012 while Montrose didn’t budge.

1139281_4bffabd3_dt0Saint Julien fourth growth Beychevelle released at €38.40 per bottle ex-négociant, a 6% drop on its 2012 price of €40.80 p/b and 79% above its 2008 price of €21.50 p/b.

Its price change exactly mirrors that of Smith Haut-Lafitte which released earlier this week and went from €40.80 to €38.40 p/b.

Saint-Estèphe estate Montrose copied Pontet-Canet’s example meanwhile and didn’t change its price at all on 2012, meaning it is out for €57.60 p/b, a 37% increase on its 2008 release.

It is therefore on the market, like last year, for £640 a case. The 2012 is available for £510 per 12 on Liv-ex and the 2011 and 2008 are sub-£600 a case too.

Merchants had feared that Pontet-Canet would “set a precedent” with its release price and warned it was one that not many other properties would be able to follow.

Montrose’s owners clearly think otherwise. Liv-ex outlines the problems here, concluding that Montrose clearly “has no interest” in selling its wine, which in turn confirms the view of the merchants, several of whom told db before the campaign began that pricing this year would boil down to who needs to sell their wine and who wants to maintain their brand positioning.

Also out today was Margaux fifth growth, Du Tertre, which went down 3% to €18.60 p/b. It is just 17% above its 2008 release of €15.90 p/b. It at least is cheaper than many current releases.

After an early flurry of releases including Pichon-Baron at the start of the week, things have quietened down over the past couple of days, presumably as other estates see what the reaction to Pichon’s 17% drop in price.

With merchants telling the drinks business that even that cut had failed to generate much interest, it was thought that the Bordelais may be reconsidering their pricing strategy.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Director of Sales

Matthew Clark
Field based - Hampshire, Dorset, Surrey, Berkshire or West Sussex, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

Spirits Advisor

The Whisky Exchange
London, UK

Marketing Implementation Manager

Matthew Clark
London / Field, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more