Beer, Bordeaux and bulk wine for LWF 2014

24th April, 2014 by Patrick Schmitt

The London Wine Fair is to feature a host of new sections for the first time this year, including an area for bulk wine producers and another for craft beer, alongside a series of Bordeaux tastings.

As previously reported by the drinks business, an area called Brewhouse will feature this year dedicated to small batch, specialist and craft beer brewers, following on from the fair’s successful Pop Up International Beer Competition tasting in 2013.


A dedicated area for bulk wine providers will feature at LWF 2014. Picture credit:

Commenting earlier this month on the addition of a beer section to the fair for 2014, LWF exhibition director Ross Carter said, “We are very enthusiastic about craft beers being represented because it gives visitors an opportunity to taste a product that is more akin to wine in its complexity and the way it’s made.”

Breweries that will be showcasing their ranges at the fair, which will run from June 2 to 4 at Kensington’s Olympia, include Harbour Brewing, Harviestoun, Batemans, Liberty Beer, Fordham & Dominion American Craft Beers, Meantime, Portobello, Freedom Brewery and Williams Brothers Brewery.

Carter explained that he liked the idea of “events within an event” and consequently, as well as the section for craft beers, LWF this year will feature an area for bulk wine producers in the centre of the main hall.

Comprising 15 bulk producers “in a stand alone area”, Carter said he had decided to group together such businesses because “bulk is taking a more important role in the UK market”, and he thought that a dedicated section was “potentially useful” for buyers looking for 24,000 litres or more of wine.

A further centrally-located section will be dedicated to wine service providers, such as bottlers, label designers, glassware makers, or logistics companies. 

Elsewhere, as previously outlined by db, LWF will comprise a further section called Esoterica for “small scale and specialist” wine importers and agents.

Designed as an affordable way to attract smaller exhibitors to the fair, Esoterica will be located on the balcony of the National Hall at LWF’s new Olympia venue. It will be managed by Judy Kendrick, founder of JK Marketing, who has launched a number of specialist trade events, including the SITT tastings.

Costing £950 per table, Carter said the low price meant that “the minnows and mum and dad operations can take part in the wine fair for the first time”. Carter said that 90% of the 61 companies who have chosen to exhibit within Esoterica had never taken part in the fair before.

With 72 tables and 14 wines per table, Carter stressed that over 1,000 wines would be on pour in this space alone.

Also new for this year will be the Gallery Theatre, which will host as many as 66 tastings and seminars in “a space dedicated to the unsung heroes of the wine trade, from quality assurance to logistics,” according to Carter.

Other firsts at the LWF include a Cru Bourgeois du Médoc tasting in the Apex Room on Wednesday 4 June, which will feature the “the Official Selection 2011” that was published last September.

Meanwhile the exhibition welcomes back the Union des Grands Crus de Bordeaux, which will be showing wines from the 2011 vintage on Monday 2 June from 11am to 4pm. Like the tasting above, this will take place in the Apex Room.

However, one aspect to past London Wine Fairs that won’t be returning in 2014 is a dedicated zone for spirits. Carter told db, “We wanted wine to be the key product, and although there are several exhibitors who do handle both wine and spirits, for the time being, there will be no spirits.”

For those who want to see the full listing of events and tastings at LWF 2014 please click here.


Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more