Top 10 new products

Gordon’s Elderflower

Layout 1Gordon’s is looking to capitalise on the gin category’s current growth and an ongoing popularity of flavoured spirits with the launch this month of an elderflower variant.

Made with natural elderflower and “flavourings”, the 37.5 abv Gordon’s Elderflower follows up on the launch last year of Gordon’s Crisp Cucumber.

Predicting that this new launch will “take the market by storm,” Katerina Podtserkovskaya, marketing manager for Gordon’s, said: “With gin in strong growth, now is the perfect time to push the category forward even further with this new flavour launch.” According to Nielsen MAT data to November 2013 the UK gin category is growing 5.8% ahead of total spirits.

RRP: £16.11 for a 70cl bottle or £73.88 for a case of six. The product is also available in pre-mix cans for £1.95 each.
Contact: Diageo +44 (0)20 3036 0289

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