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Saturday 4 July 2015

Sales of Iron Maiden beer hit 3.5m pints

6th March, 2014 by Lucy Shaw

Sales of Iron Maiden’s Trooper cask ale have hit the 3.5 million pint mark.

Iron Maiden’s lead singer, Bruce Dickinson, pours a pint of his Trooper cask ale

The impressive figure was revealed at The Morning Advertiser’s Beer Innovation Summit last week.

Launched last March, Trooper was created by lead singer Bruce Dickinson in collaboration with Cheshire brewer Robinsons.

A month after release, Robinsons reported it was brewing three batches a day for the first time in 175 years in order to keep up with demand for the beer, with over 100 countries signing up to stock the ale.

Last June the beer went national, when it was taken on by Morrisons supermarket, leading to sales topping the one million pint mark in July.

The brew is named after Iron Maiden’s 1983 single, The Trooper, inspired by the Charge of the Light Brigade.

The label features a charging figure on a battlefield dressed in a red military jacket holding a sword and tattered Union Jack flag.

According to its makers, malt flavours and citric notes from a blend of bobec, goldings and cascade hops dominate the 4.7% abv golden ale.

Best known for its Old Tom ale, Robinsons has been making beer at its Unicorn Brewery in Stockport since 1838.

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