ProWein hails ‘transformative’ exhibition

26th March, 2014 by Rupert Millar

ProWein 2014 welcomed an increase number of visitors this year in a show its organisers said had, “transformed…Düsseldorf into the international wine capital of the world”.

ProWein_0Between 23 and 25 March, 48,000 visitors from around the world descended on the German city – a 7% rise on last year even though the show did not expand.

Organiser Messe Düsseldorf reported that the response to the fair had been “overwhelming”, saying: “Some 97% of the visitors polled said they had achieved their aims and were satisfied with the event.”

Hans Werner Reinhard, deputy managing director of Messe Düsseldorf, added: “This year’s anniversary event adds one more chapter to ProWein’s success story. The mood in the exhibition halls was the best and the number of international trade visitors from retail and gastronomy has risen once again. “ProWein is the worldwide leading trade fair in the sector – a trend show and order platform with international appeal.”

There was a larger attendance from countries such as China and Hong Kong and it is hoped that this will boost attendance figures at ProWein China which is taking place in Shanghai from 12-14 November this year.

As ever, there was a lot of interest in the German wines at the fair, Monika Reule, managing director of the German Wine Institute, said: “The mood among exhibitors in the German hall this year was very good. Their wines were in great demand from the many trade visitors from home and abroad. In terms of the quality and professionalism of the trade audience, once again this year ProWein proved itself to be the most important wine fair in the world.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more