ProWein 2014: The shape of things to come

19th March, 2014 by Rupert Millar

Packaging will play a bigger role

packaging_boxesThe majority of respondents (82%) said that more convenient packaging would dominate in 20 years – particularly in emerging regions – as well as more environmentally sustainable and personalised forms. Not that traditional formats will disappear but attracting new consumers may require something new.

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