New retailer stands out from competition

14th March, 2014 by db_staff

New independent merchant, The Perfect Cellar, believes it has the answer to standing out from the pack in a crowded market place.

The Perfect CellarFounded by Moez Seraly, The Perfect Cellar, has eschewed “duplicating the fine wine lists” of its competition, becoming instead the sole off-trade distributor of several “hidden gems”, including wines from consultant Eric Boissenot.

‘We realised that we had to differentiate ourselves from the competition,’ said Seraly. ‘Our brand identity had to be clear from the outset.’

Wines exclusive to The Perfect Cellar include those from Boissenot’s own personal estate, Château Les Vimières, and the wines from the properties owned by Olivier Decelle; Château Jean Faure in Saint Emilion, Decelle-Villa in Burgundy and Mas Amiel in the Roussillon’s Maury AOC.

The Perfect Cellar is also putting customer at the forefront of its business model, guiding customers through the process of amassing a cellar that suits them.

“Regardless whether you have a £100 or £10,000 budget, we will welcome you at The Perfect Cellar, help you ‘understand your taste’ and put together your perfect cellar,” said Seraly.

“Our aim is to become a trusted place where you can confidently buy great quality wines day in and day out”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

FINE WINE SALES ADMINISTRATOR

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more