Molson Coors chases flavoured cider trend

26th March, 2014 by Lauren Eads

Molson Coors UK is set to launch a new cherry flavoured Carling cider marking the brewer’s first foray into the ever-growing flavoured cider category.

Carling Cider Cherry

Building on its original flavoured cider which launched last year, Carling British Cider Cherry will be available in the UK off-trade only available in 500ml bottles or packs of sic.

Jim Shearer, brand director of Carling at Molson Coors UK said: “The success of Carling British Cider among retailers has been fantastic. In response to customer demand, we are excited to launch Carling British Cider – Cherry to our off trade customers.

“We researched several different new flavours and Cherry got a unanimous thumbs-up for its vibrant colour and fresh crisp taste with a burst of sweetness, perfect for summer. We look forward to continuing to innovate in the cider market, which we believe offers superb opportunity for growth.”

The brewer, whose brands include Carling, Cobra and Grolsch, will support the launch of its new flavour with a £4 million advertising campaign from 4 April, as well as a national sampling campaign.

Carling joins a number of other UK brands to have launched flavoured cider ranges in recent years – a category which has seen enormous growth in the UK.

Magners launched its own flavoured range in 2011, while Stella Artois’s Cidre Pear launched in 2012.

Bulmers followed in 2013 launching a range of flavoured ciders, while supermarket chain Asda rushed to capitalised on the category’s popularity by adding 19 new lines and dedicated fruit cider bays in 2012.

One Response to “Molson Coors chases flavoured cider trend”

  1. David roberts says:

    Is this cherry cider available in Melbourne Australia, I’ve just come back from UK and I tried this cider for the first time,,… Wow it was the best I’ve Eva tasted….people are now starting to turn to cider in Australia as it is a fresh crisp tast …..I would like to know if I can buy it in Melbourne or if not when will it be available

    Kind regards

    David Roberts

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more