Molson Coors chases flavoured cider trend

Molson Coors UK is set to launch a new cherry flavoured Carling cider marking the brewer’s first foray into the ever-growing flavoured cider category.

Carling Cider Cherry

Building on its original flavoured cider which launched last year, Carling British Cider Cherry will be available in the UK off-trade only available in 500ml bottles or packs of sic.

Jim Shearer, brand director of Carling at Molson Coors UK said: “The success of Carling British Cider among retailers has been fantastic. In response to customer demand, we are excited to launch Carling British Cider – Cherry to our off trade customers.

“We researched several different new flavours and Cherry got a unanimous thumbs-up for its vibrant colour and fresh crisp taste with a burst of sweetness, perfect for summer. We look forward to continuing to innovate in the cider market, which we believe offers superb opportunity for growth.”

The brewer, whose brands include Carling, Cobra and Grolsch, will support the launch of its new flavour with a £4 million advertising campaign from 4 April, as well as a national sampling campaign.

Carling joins a number of other UK brands to have launched flavoured cider ranges in recent years – a category which has seen enormous growth in the UK.

Magners launched its own flavoured range in 2011, while Stella Artois’s Cidre Pear launched in 2012.

Bulmers followed in 2013 launching a range of flavoured ciders, while supermarket chain Asda rushed to capitalised on the category’s popularity by adding 19 new lines and dedicated fruit cider bays in 2012.

One Response to “Molson Coors chases flavoured cider trend”

  1. David roberts says:

    Is this cherry cider available in Melbourne Australia, I’ve just come back from UK and I tried this cider for the first time,,… Wow it was the best I’ve Eva tasted….people are now starting to turn to cider in Australia as it is a fresh crisp tast …..I would like to know if I can buy it in Melbourne or if not when will it be available

    Kind regards

    David Roberts

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more