Molson Coors chases flavoured cider trend

Molson Coors UK is set to launch a new cherry flavoured Carling cider marking the brewer’s first foray into the ever-growing flavoured cider category.

Carling Cider Cherry

Building on its original flavoured cider which launched last year, Carling British Cider Cherry will be available in the UK off-trade only available in 500ml bottles or packs of sic.

Jim Shearer, brand director of Carling at Molson Coors UK said: “The success of Carling British Cider among retailers has been fantastic. In response to customer demand, we are excited to launch Carling British Cider – Cherry to our off trade customers.

“We researched several different new flavours and Cherry got a unanimous thumbs-up for its vibrant colour and fresh crisp taste with a burst of sweetness, perfect for summer. We look forward to continuing to innovate in the cider market, which we believe offers superb opportunity for growth.”

The brewer, whose brands include Carling, Cobra and Grolsch, will support the launch of its new flavour with a £4 million advertising campaign from 4 April, as well as a national sampling campaign.

Carling joins a number of other UK brands to have launched flavoured cider ranges in recent years – a category which has seen enormous growth in the UK.

Magners launched its own flavoured range in 2011, while Stella Artois’s Cidre Pear launched in 2012.

Bulmers followed in 2013 launching a range of flavoured ciders, while supermarket chain Asda rushed to capitalised on the category’s popularity by adding 19 new lines and dedicated fruit cider bays in 2012.

One Response to “Molson Coors chases flavoured cider trend”

  1. David roberts says:

    Is this cherry cider available in Melbourne Australia, I’ve just come back from UK and I tried this cider for the first time,,… Wow it was the best I’ve Eva tasted….people are now starting to turn to cider in Australia as it is a fresh crisp tast …..I would like to know if I can buy it in Melbourne or if not when will it be available

    Kind regards

    David Roberts

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London,

Sales Scotland

Liberty Wines
Scotland, UK

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more