Martini joins forces with F1 team Williams

7th March, 2014 by Lauren Eads

Martini has signed a multi-year sponsorship deal with Formula 1 racing team Williams creating the Williams Martini Racing brand.

Williams Martini Racing 1In addition to exclusive naming rights, the Martini racing stripes will adorn the new Williams Mercedes FW36 race car, the drivers’ overalls and crew team kit and the new Williams Martini Racing motorhome which features the Martini Terrazza – a rooftop bar.

Sir Frank Williams, founder and team principal of Williams, said: “We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing.

“Williams and MARTINI share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit. It will be great to see the distinctive stripes of Martini return to Formula One once again in unison with Williams.”

Racing fans will also be able to purchase Williams Martini Racing merchandise throughout the European race season.

Andy Gibson, chief marketing officer of Bacardi and President of Bacardi Global Brands who oversees marketing for Martini, said: “The decision to partner with Williams was a natural one for us as it provides an unparalleled opportunity for the Martini brand to connect with consumers through one of their lifestyle passions, Formula One racing.”

“Martini will give consumers a taste of life in the fast lane, bringing a renewed sense of Italian style and glamour to the track and beyond. Williams Martini Racing provides a powerful, integrated marketing platform and delivers dynamic opportunities that will strengthen the Martini brand.”

Drivers Felipe Massa and Valtteri Bottas will drive the teams hopes for the European race season behind the wheel of The Williams Martini Racing-branded FW36 which will make its race debut on 16 March in Melbourne, Australia.

Martini made its first foray into Formula One in 1972 partnering with Tecno for a one-year deal, and then returned in 1975 as a partner of the Brabham team, which continued for three years, and from 2006 to 2008 Martini was the official partner of Scuderia Ferrari.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more