French wine gets new multi-lingual website18th March, 2014 by Patrick Schmitt
A new multi-country, multi-language website for French Wines called vins-france.com has gone live.
Incorporating European, American, Canadian and Asian markets the new site is aimed predominantly at consumers, and features tips on understanding labels, serving and tasting wines, as well as information on the different French wine regions and classifications.
The new site allows local agencies to inform consumers about market-specific events, as well as promote French Wines with Style, the name of the generic French wines campaign involving six European countries – Belgium, Denmark, Germany, Holland, Russia and the UK.
In the UK, French Wines with Style will include a new series of style-themed videos featuring the campaign’s ambassador Gerard Basset OBE MW.
It will also see the development of the campaign’s UK Facebook page www.facebook.com/Wineswithstyle fusing wine style with lifestyle, all of which will be integrated on to the new website.
Vins-france.com was commissioned by FranceAgriMer and designed and constructed by French agency Opixido.