Echo Falls unveils ‘premium’ look range

Echo Falls has “contemporised” and “premiumised” the look of its varietal and blends range to build upon its popularity with “fashion conscious” consumers.

Echo Falls, ChardonnayThe new look collection targets its so called “newbie” market, categorised as 25 to 35 year-old-females, and shake up, and has been designed to clearly differentiate its entry-level and premium ranges.

Amy White, marketing controller of Echo Falls, said: “The new designs for the Echo Falls blends range contemporises the feel of the wines, adding a touch of fun, while emphasising the femininity and personality of the range.

330g Bordeaux RED

“We’ve included a new modern label shape, which is also larger, an increased focus on the taste descriptors, a new gold neck seal, and increased the use of colour to add vibrancy. All of these factors, along with the introduction of a butterfly motif on the label, now clearly differentiate Echo Falls from its competitors and supports a higher price point for the range.”

It is hoped the changes will differentiate the brand’s varietals range, marketed as a premium selection of wines, from its blends range, which it says appeal to entry level consumers.

She added: “We have used intrinsic quality cues for the ‘varietals’ range, including a more premium slightly heavier bottle, higher quality paper stock for the label, and, enhanced finish across all the packaging elements.”

Echo Falls plans to release a new line of wines in the Spring which it said would “enhance and emphasise the fruit-driven character of the Echo Falls range.”

2 Responses to “Echo Falls unveils ‘premium’ look range”

  1. Jason rayner says:

    I sake weeks ago on your Facebook page and email about if this was fake a it looks very very cheep now . And had no answer back so started drinking other wine as . Thought was fake !!!!!!!

  2. Jason rayner says:

    Said sorry

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London,

Sales Scotland

Liberty Wines
Scotland, UK

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more