Champagne to benefit from ‘unstoppable’ Prosecco

18th March, 2014 by Gabriel Stone

Global Prosecco sales may now outstrip Champagne, but the French sparkling wine stands to benefit from its rival’s success if it positions itself carefully, believes Simon Jerrome, purchasing director at Matthew Clark.

Prosecco“Prosecco seems to be unstoppable,” he told the drinks business during the UK on-trade wholesaler’s London tasting this week. With recent figures from an Italian firm suggesting that global Prosecco sales in 2013 outstripped Champagne by three million bottles, and Tesco reporting 50% year-on-year growth for the category, Jerrome estimated that Matthew Clark’s own Prosecco sales increased by “in excess of 30%” last year.

Although picking out Champagne, beer and white wine as the main casualties of this success, Jerrome suggested that the former of these categories was potentially well placed to benefit in the future from Prosecco’s rise.

“I truly think the Champagne houses in two or three years time will be thanking Prosecco and Cava for making sparkling wine part of an everyday drinking repertoire,” he remarked. “As the country gets into a better financial position, people will trade back up to Champagne.”

However, Jerrome stressed the importance for Champagne houses of positioning themselves correctly in order to take advantage of this predicted bounce back. As well as highlighting restaurateur concerns about expensive wastage, he remarked on the “need to make sure that Champagne has a good offering and is realistic about prices”

His comments build upon concerns voiced earlier this month by Andrew Hawes, managing director of Bollinger’s UK agent Mentzendorff, who warned of the need for Champagne to do a better job of promoting itself in the face of growing sparkling wine competition.

Although, as reported in March’s issue of the drinks business, some Prosecco producers have expressed concern about maintaining quality standards following a recent boom in vineyard plantings across the Veneto, Jerrome expressed confidence in the category’s ability to hold its premium position.

“Where Cava slipped up is in becoming the cheap sparkling wine in supermarkets that was on sale all the time,” he observed. “Prosecco has managed to hold up its prices and because of that it’s been able to keep up its position in the on-trade.”

As a reflection of the growing demand for Prosecco, the drinks business has extended its Masters series to launch the Prosecco Masters in order to identify the highest quality examples in the market. The deadline for entries is Friday 26 March, but for further information click here.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Support Assistant

H2Vin Ltd
London, UK

Sales Administrator

Les Caves de Pyrène
Guildford, Surrey

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

Spirits Advisor

The Whisky Exchange
London, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more