Champagne de Venoge gets C19th château

18th March, 2014 by Patrick Schmitt

Champagne’s Lanson-BCC Group has bought one of the largest houses on Epernay’s Avenue de Champagne for its de Venoge brand.

Maison Gallice

Lanson-BCC bought Maison Gallice in December 2013 for Champagne de Venoge

The building, called Maison Gallice, was built in 1899 for the former president of Perrier-Jouët, Marcel Gallice, although the château later fell into the hands of the state and, until Lanson-BCC acquired the property in December, it was used as the headquarters of ORCA (Office Régional Culturel de Champagne-Ardennes).

“It is one of the most beautiful houses in Champagne,” said Gilles de la Bassetière, president of Champagne de Venoge, in a discussion with the drinks business earlier this year, when he announced news of the acquisition.

According to Bassetière, the mayor of Epernay had informed Lanson-BCC about his wish to sell the building, although the state has retained much of the extensive gardens at the back of the château, which contain important and rare plants.

Meanwhile, explaining the motivation for Lanson-BCC to buy the property for de Venoge, Bassetière added, “To have a top brand you need a dedicated place”.

Currently, however, de Venoge shares facilities with other Lanson-BCC brand, Champagne Boizel, although de Venoge used to have its own building at number 30 Avenue de Champagne, which has since been knocked down.

Bassetière also told db that the style of the newly-acquired property, which is at number 33 Avenue de Champagne, was similar in look and scale to Jacquart’s new headquarters in Reims – formerly the Hôtel de Brimont – which the latter house bought and renovated in 2009 (see picture, below).

Indeed, both Maison Gallice and Jacquart’s Hôtel de Brimont were designed by the same architect, Paul Blondel, and built within three years of each other.

Jacquart’s Hôtel de Brimont

Jacquart’s Hôtel de Brimont

De Venoges won’t move in to Maison Gallice until early 2015 according to Bassetière.

In the meantime, Lanson-BCC is planning to install offices, a reception area, and kitchen in the property allowing de Venoge to use the building for both working and entertaining.

The château also has two small gatehouses on the edge of the Avenue de Champagne, and Bassetière said he would like to use one of these as small shop selling Champagne, as well as serving the fizz by the glass, possibly with some tapas too.

The other gatehouse he hopes to turn into a small apartment for de Venoge’s customers to stay in.

As for other news from the house, Bassetière said that de Venoge would be updating its labels in June this year, and would be incorporating more information on the Champagne, including the disgorgment date and the dosage.

Click here to read more about Maison Gallice.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Brand Ambassador – Santa Rita Estates

Santa Rita Estates
London or Hertfordshire but with flexibility to travel, UK

Sales Executive - Wine and Spirits Awards

The Drinks Business
Central London, UK

On-Trade Channel Manager

Delegat Europe Limited (UK)
London / Midlands, GB

Trade Marketing Analyst

Delegat Europe (UK)
London, GB

Key Account Executive

Delegat Europe Limited (UK)
London / Midlands, GB

Senior National Account Manager

Conviviality
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

The Global Merlot Masters 2017

Deadline : 31st March 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more