You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Wednesday 1 July 2015

Champagne de Venoge gets C19th château

18th March, 2014 by Patrick Schmitt

Champagne’s Lanson-BCC Group has bought one of the largest houses on Epernay’s Avenue de Champagne for its de Venoge brand.

Maison Gallice

Lanson-BCC bought Maison Gallice in December 2013 for Champagne de Venoge

The building, called Maison Gallice, was built in 1899 for the former president of Perrier-Jouët, Marcel Gallice, although the château later fell into the hands of the state and, until Lanson-BCC acquired the property in December, it was used as the headquarters of ORCA (Office Régional Culturel de Champagne-Ardennes).

“It is one of the most beautiful houses in Champagne,” said Gilles de la Bassetière, president of Champagne de Venoge, in a discussion with the drinks business earlier this year, when he announced news of the acquisition.

According to Bassetière, the mayor of Epernay had informed Lanson-BCC about his wish to sell the building, although the state has retained much of the extensive gardens at the back of the château, which contain important and rare plants.

Meanwhile, explaining the motivation for Lanson-BCC to buy the property for de Venoge, Bassetière added, “To have a top brand you need a dedicated place”.

Currently, however, de Venoge shares facilities with other Lanson-BCC brand, Champagne Boizel, although de Venoge used to have its own building at number 30 Avenue de Champagne, which has since been knocked down.

Bassetière also told db that the style of the newly-acquired property, which is at number 33 Avenue de Champagne, was similar in look and scale to Jacquart’s new headquarters in Reims – formerly the Hôtel de Brimont – which the latter house bought and renovated in 2009 (see picture, below).

Indeed, both Maison Gallice and Jacquart’s Hôtel de Brimont were designed by the same architect, Paul Blondel, and built within three years of each other.

Jacquart’s Hôtel de Brimont

Jacquart’s Hôtel de Brimont

De Venoges won’t move in to Maison Gallice until early 2015 according to Bassetière.

In the meantime, Lanson-BCC is planning to install offices, a reception area, and kitchen in the property allowing de Venoge to use the building for both working and entertaining.

The château also has two small gatehouses on the edge of the Avenue de Champagne, and Bassetière said he would like to use one of these as small shop selling Champagne, as well as serving the fizz by the glass, possibly with some tapas too.

The other gatehouse he hopes to turn into a small apartment for de Venoge’s customers to stay in.

As for other news from the house, Bassetière said that de Venoge would be updating its labels in June this year, and would be incorporating more information on the Champagne, including the disgorgment date and the dosage.

Click here to read more about Maison Gallice.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

Top 10 modern wine drinker stereotypes

From Rioja lovers to Champagne quaffers, the drinks business has more...

How to become a 'wine expert' in four hours

A doctor of psychology has devised 10 simple steps which he claims can set you more...

Top 10 estates for en primeur returns

db rounds up the 10 best Bordeaux estates for en primeur returns on more...

Head of On-Trade Sales

London, United Kingdom

Top 10 US craft breweries

The Brewers Association has released its annual list of the biggest US craft more...

Top 12 Australian fine wines

Australian fine wines have made the headlines of late. But what are the names more...

Asda warns suppliers of Champagne scam

Asda is warning suppliers to be on guard after several companies received more...

PR Manager

Competitive

Top 10 ways to reuse a wine bottle

If you are anything like the db team, it won't take long to amass a collection more...

Top 10 Negroni spots in London

As the Campari Red Night District takes over London's Shoreditch, we round up more...

UK importer confident of Champagne comeback

One leading UK Champagne importer is optimistic for the future of the category more...

Top wines of Bordeaux 2014

The 10 best wines of the Bordeaux 2014 vintage as voted for by Liv-ex’s more...

Top 10 worst estates for en primeur returns

Using Liv-ex's data, db rounds up the worst 10 châteaux for en primeur more...

Suntory's exquisite 3D-printed ice cubes

As far as advertising campaigns go, this collection of miniature ice cube more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

10 richest people in the UK drinks trade

As The Sunday Times Rich List 2015 reveals the wealthiest individuals in more...

Top 10 new products

This month's top releases include a Champagne tankard designed by Pol Roger, more...

Cristal launches 'underrated' vintage

Champagne Louis Roederer has released its Cristal prestige cuvée from the more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

The London Wine Fair in pictures

From red trews and foie gras macaroons to 2CVs, wine on tap and temporary more...

World's most extravagant wineries

With Château Margaux preparing to unveil its new winery and cellar, designed more...

Top 10 architectural wonders of the wine world

You don't have to look far to find stunning examples of architectural prowess more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

Top 10 banned alcoholic drinks

The drinks trade has seen its fair share of drinks banned from public more...

Top 10 wine brands 2015

In a year that saw major shifts in the global wine market, the drinks business more...