Bordeaux 2013: Pontet-Canet a ‘tough ask’?

Pontet-Canet has jumped the starting gun for this year’s en primeurs, releasing its 2013 vintage at €60 a bottle ex-négociant – the same price as the 2012.

Pontet-Canet_Horse harvestWith tastings just beginning though not expected to get into their stride until next week, the release of Pontet-Canet’s price is surprisingly precocious.

Last year’s en primeurs started on 15 April with the release of Château Gazin and Ponet-Canet didn’t emerge until 2 May with the likes of Haut-Brion.

Liv-ex noted on its blog that the early start could be a “positive” signal for a short and sharp campaign but also asked, “is the price right?”

The Pauillac fifth growth saw yields fall 50% during last year’s “tough” vintage.

The 2012 is currently on the market for £600 a case, while 2013 would have to be offered for around £650, the same market price as the 2006 which also has 95 points from Robert Parker – who won’t be tasting this year until early summer due to a tour of the Far East.

Other more attractive buys might include the 2004 for around £500 a case with 90-points or the 2008 at just over £600 a case but with 96-points to its credit.

Having released at the same price as 2012, with other back vintages potentially offering better value and with no one having really tasted the vintage yet, Liv-ex ponders if merchants will “have the confidence to take it on” and offer it to their clients.

“It’s a tough ask,” it concludes.

Simon Staples from Berry Bros & Rudd tweeted this morning that BBR “would not” offer Ponet-Canet until its buyers had tasted it.

Following last year’s campaign (which was broadly seen as disastrous), pricing is key to this year’s futures – especially as the wine quality is expected to be so varied.

There has already speculation that some big name château may sit out this year’s campaign and two Right Bank heavyweights, Vîeux Château Certan and Le Pin, are already confirmed absentees.

Follow the whole of the en primeur campaign from releases to merchant reactions here on the drinks business.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Technical Manager

North South Wines
West Drayton, UK

Key Account Manager

MMI Maldives
Maldives

Business Manager - Impulse

Australian Vintage
Croydon, UK

Decanter Awards Marketing Manager

Decanter
London, UK

Exclusive Masterclass: Chablis on Tour

London,United Kingdom
29th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019

London Wine Fair 2019

London,United Kingdom
20th May 2019
Click to view more

The Global Grenache Masters 2019

Deadline : 26th April 2019

The Tuscan Masters 2019

Deadline : 26th April 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more