British beer and cider industry join forces

The British Beer and Pub Association (BBPA) has joined with the National Association of Cidermakers (NACM) and UK Trade and Investment (UKTI) to launch a new strategy to help boost UK beer and cider exports.

beer glassesThe move comes as new figures show growth of 2% in British beer exports, prompting the BBPA, NACM and UKTI to today publish a joint strategy to boost exports in both categories.

The strategy involves increased intelligence sharing and the development and promotion of international export events between both sectors and the UK government in an attempt to promote sustainable growth to the British beer and cider industry by growing exports and reducing trade barriers.

In total, 1.15 billion pints were exported in 2013, a growth of 20.6 million pints on 2012, with notable growth in beer exports to Russia (+45%), Brazil (+37%) and China (+15%).

Tim Sprake, international sales and agency director of the Wells & Youngs brewery, said: “Our largest market in terms of volume is the USA, but this has been the centre for the explosion of local craft brewers that dominate the market. In this environment, we’ve found beers such as Wells Banana Bread Beer and Young’s Double Chocolate Stout are important in differentiating our offer from other imported beers where, in a highly competitive market, just to be an English ale is not enough.

“Whilst it’s been critical to maintain focus on our core markets, we also recorded double digit volume growth in Russia, France and China last year. But it is expansion into the emerging markets of Brazil and the Far East that is providing one of the most exciting opportunities to bring our beers to an expectant and receptive audience.

“Established and emerging export customers make a significant impact on the overall Wells & Young’s business, with an overall turnover of £10m in international beer sales and sales of our own brand beers in overseas markets contribute 10 per cent of our total sales. We have ambitions to grow this to £20m sales over the next five years and are excited that this new export strategy between the BBPA and UK Trade and Industry will support our ambition for dynamic growth.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales and Brand Manager

The Duchess Virgin Gin & Tonic
London,

Sales Scotland

Liberty Wines
Scotland, UK

Supply Chain Supervisor

Speciality Drinks
UK, UK

Sales Manager

Stilnovisti
London, UK

Regional Key Account Manager - On Trade

Lanson International UK
South of England, UK

Private Account Manager

Jeroboams Wine Merchants
London N1, UK

Sales Role

JF Tobias
London, UK

Events Assistant

Decanter
London, UK

Head of Marketing

Decanter
London, UK

Market Manager - Asia

Wines of South Africa
China,

Prosecco Springs

London,United Kingdom
26th Apr 2018

Spirits & More

Rome,Italy
19th May 2018

db Awards 2018

London,UK
23rd May 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more