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Sunday 5 July 2015

Tesco taps into craft beer with new range

13th February, 2014 by Rupert Millar

Tesco is launching a new range of classic beer styles brewed by Marston’s named “Revisionist” as it capitalises on the success of its craft beer selection.

Revisionist Craft LagerThe range was created by Marston’s to give consumers, “beer with more taste” and includes seven traditional beers from Europe and the US.

The range includes a Belgian “Saison”, a German wheat beer, an American rye pale ale and a red ale brewed with hop varieties from the South Pacific.

Chiara Nesbitt, beer buyer at Tesco commented: “At Tesco we have seen a great performance from our selection of craft ale selection. The addition of these new beers will reinvigorate the range and provide customers with increasing opportunity for experimentation and discovery within the category.

“The packaging is really eye-catching and will certainly help the bottles to stand out on the shelf when the beers go into stores at the end of February. ”

Danielle Jack, technical and development manager for Beers & Spirits at Tesco added: “The new Revisionist range is a really eclectic selection of high quality craft beers and with seven available in the range, there really should be something for everyone.

“The beers are cold conditioned using interesting hop varieties from around the world creating classic style beers with a modern twist and bags of personality. My personal favourite is the Dark IPA – a deceptively dark beer with a refreshingly tropical fruit flavour.”

2 Responses to “Tesco taps into craft beer with new range”

  1. Peter Comaish says:

    I thought that Tesco were going to the Craft beer Festival and were intending to get into more exciting new craft beers and breweries than this!

  2. Brewer dug says:

    Mars tons rubbish rebranded for tesco. The local regional buyers need to do ad Scotland has done and buy from smaller brewers not fillers, marathons or the likes.

    The range in Scotland had some fantastic beers and regional buyers need to look to buy local not mass produced rubbish.

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