Prosecco producer launches Chinese site

6th February, 2014 by Lauren Eads

Congliano Valdobbiadene has launched a Chinese language website in an effort to capitalise on the growing popularity for Italian sparking wine in Asia.

7551_580584735366052_535450095_nThe producer will be launching a Mandarin website to promote its Prosecco Superiore DOCG, produced in the hilly province of Treviso in the north east of Italy – an hour’s drive from Venice.
It is one of a very few DOCG-certified wines of Italy.

The Italian Spumante has gained popularity in Asia in recent years, particularly within China and Hong Kong, which Congliano Valdobbiadene said were the “most promising foreign markets for its development abroad.”

From 2010 to 2012, exports to this area increase by 78.9%.

A spokesperson for Congliano Valdobbiadene said: “In order to give the Chinese market the opportunity to get to know better its wine, the Conegliano Valdobbiadene Prosecco Superiore Docg Consortium has launched its website in Chinese.

“Asian consumers and operators will have the chance to learn more about the history, culture and the beauty of the territory, which is also in the Tentative Lists to become a Unesco World Heritage Site.”

Prosecco sales in the UK have soared in recent years with the supermarket Co-Op reporting a 875% increase in sales over the 2013 festive season.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

FINE WINE SALES ADMINISTRATOR

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more