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Thursday 17 April 2014

Prosecco bar sets sail in the Baltic

20th February, 2014 by Gabriel Savage

Prosecco brand Bottega has launched a Venetian-style “bacaro” on board the MS Viking Cinderella cruise ferry in the Baltic Sea.

Bottega Prosecco Bar_Viking__0422With menu and décor designed to celebrate the “Italian ethos of eating and drinking”, the Bottega Prosecco Bar not only offers its own range by the glass, but serves a selection of “speciality dishes” for lunch and dinner, as well as “midnight appetisers” and a number of food and wine pairing options.

Promising “the hottest dance floor on the Baltic Sea”, the Cinderella operates a daily round trip service between the Swedish capital Stockholm and Mariehamn in Finland’s Åland islands. It offers up to 2,560 passengers overnight entertainment ranging from spa treatments to restaurants and live bands.

This venture from Treviso-based Bottega marks the first in a series of similar bars planned internationally and the format has been designed accordingly to be easily adaptable to airports or downtown locations.

“At Bottega we advocate the importance of a healthy lifestyle, based on varied and unsophisticated food, which is innate in the Mediterranean diet,” explained chairman Sandro Bottega of the concept. “We thought of introducing a new and unique experience that could convey an Italian touch and spread the ritual of wine drinking to global destination hubs”.

In addition to its Prosecco business, Bottega also manages wineries in Valpolicella and Montalcino, with a brand portfolio which includes Alexander, Bottega and Cantina dei Poeti.

 

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