New Art Deco bottle for Tanqueray Ten20th February, 2014 by Lucy Shaw
Diageo has revamped the design of its Tanqueray No. Ten gin bottle, giving it an Art Deco twist in a hat tip to the golden era of classic cocktails.
Reflecting the “streamlined glamour” of the Art Deco era, the bottle features ten facets that meet at the base of the bottle in the shape of a lemon squeezer.
The addition of the squeezer was incorporated to reflect the fact that Tanqueray No. Ten is the only gin with fresh oranges, grapefruits and limes at its heart.
As with its previous incarnation, the pale green glass bottle features a scarlet ‘T” seal and founder Charles Tanqueray’s signature.
The gin is distilled in small batches by Tanqueray’s master distiller Tom Nichol,
“The new bottle reignites a passion for sophisticated martini cocktails”, said Tanqueray’s global ambassador, Barrie Wilson.
“We are currently seeing a booming desire for classic cocktails and the martini cocktail in particular, a trend we see continuing to blossom in 2014,” he added.
The new bottle goes on sale in the US this month and worldwide later this spring.