I Heart brand launches Brazilian Moscato4th February, 2014 by Patrick Schmitt
The UK’s I Heart wine brand has added a Brazilian sparkling Moscato to its range in advance of June’s FIFA World Cup in Brazil.
As football fans worldwide turn their attentions to Brazil, UK drinks company Copestick Murray has added a Brazilian wine to its I Heart range complete with the country’s national flag printed on its bottle neck.
The sparkling wine has been blended by Copestick Murray, which is part of Germany’s sparkling wine giant Henkell & Co, using wine from Vinicola Aurora – one of the biggest producers in Brazil.
The new addition, called I heart Brasil is a Charmat method sparkling with an 8.5% abv using a 50:50 split of Moscato Bianco and Moscato Giallo.
It has a planned retail price of £9.99 and will be involved with Wines of Brasil’s “Wake up the Brazilian in You” consumer campaign in 2014.