Gallo to push New Amsterdam vodka in UK

25th February, 2014 by Lucy Shaw

American wine giant E&J Gallo is to give its “premium” vodka brand New Amsterdam a big push in the UK following its launch late last year.

New Amsterdam Vodka

New Amsterdam vodka

The newest addition to the company’s spirits portfolio, the brand plays on the old name for New York – New Amsterdam – and is housed in a skyscraper-shaped bottle with an image of the Empire State Building emblazoned on the back.

Launched in the US in 2011, New Amsterdam is the fastest new spirits release ever to sell one million cases.

“The vodka category is hot in the US right now – I think we’ve done so well with New Amsterdam due to the name, the eye catching packaging and fortunate timing,” Bill Roberts, vice president and general manager EMEA at E&J Gallo told the drinks business at an industry briefing in London today.

Slated to be one of the top five best selling vodka brands in the US by the end of the year, Gallo is investing heavily in pushing New Amsterdam in the UK market.

Its first target is independent retailers, though Gallo also has its sights set on getting the vodka into the capital’s top bars and nightclubs.

“Vodka is big business – 11 million cases of the stuff were sold in the UK alone last year and it remains the largest spirits category in the UK, so we’re looking to capitalise on that,” Roberts added.

Aiming to sit somewhere between Smirnoff and Absolut, Gallo describes New Amsterdam as “an affordable premium vodka” aimed at “aspirational Milennial consumers.”

“Following on from the success of the brand in the US, we’re looking forward to establishing New Amsterdam vodka in the UK market,” said James Taylor, associate marketing manager EMEA at E&J Gallo.

New Amsterdam Vodka carries a UK RRP of £15.99 for a 70cl bottle. The five times distilled and triple filtered vodka is made from grains from Missouri and Nebraska.

One Response to “Gallo to push New Amsterdam vodka in UK”

  1. Keith Mattingley says:

    Do you have poure spouts for your bottles as stansard size is too small

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

Crus Bourgeois du Médoc 2015 Official Selection Tasting

London,United Kingdom
21st Sep 2017

The City Wine Show

London,United Kingdom
22nd Sep 2017

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more