Gallo to push New Amsterdam vodka in UK

25th February, 2014 by Lucy Shaw

American wine giant E&J Gallo is to give its “premium” vodka brand New Amsterdam a big push in the UK following its launch late last year.

New Amsterdam Vodka

New Amsterdam vodka

The newest addition to the company’s spirits portfolio, the brand plays on the old name for New York – New Amsterdam – and is housed in a skyscraper-shaped bottle with an image of the Empire State Building emblazoned on the back.

Launched in the US in 2011, New Amsterdam is the fastest new spirits release ever to sell one million cases.

“The vodka category is hot in the US right now – I think we’ve done so well with New Amsterdam due to the name, the eye catching packaging and fortunate timing,” Bill Roberts, vice president and general manager EMEA at E&J Gallo told the drinks business at an industry briefing in London today.

Slated to be one of the top five best selling vodka brands in the US by the end of the year, Gallo is investing heavily in pushing New Amsterdam in the UK market.

Its first target is independent retailers, though Gallo also has its sights set on getting the vodka into the capital’s top bars and nightclubs.

“Vodka is big business – 11 million cases of the stuff were sold in the UK alone last year and it remains the largest spirits category in the UK, so we’re looking to capitalise on that,” Roberts added.

Aiming to sit somewhere between Smirnoff and Absolut, Gallo describes New Amsterdam as “an affordable premium vodka” aimed at “aspirational Milennial consumers.”

“Following on from the success of the brand in the US, we’re looking forward to establishing New Amsterdam vodka in the UK market,” said James Taylor, associate marketing manager EMEA at E&J Gallo.

New Amsterdam Vodka carries a UK RRP of £15.99 for a 70cl bottle. The five times distilled and triple filtered vodka is made from grains from Missouri and Nebraska.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Senior National Account Manager

Bibendum PLB
London, UK

ON-TRADE Sales Executive

Roberson Wine
London, UK

OFF-TRADE Sales Executive

Roberson Wine
London, UK

Judging Week Runners

Decanter World Wine Awards
ExCel Centre, London E16, UK

Sales Administrator

Les Caves de Pyrène
Guildford, UK

Retail Commercial Executive

Laithwaite's Wine
Theale, Berkshire

Wine Buyer

Conviviality Plc
Crewe, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation McKinley
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more