Gallo to get girls drinking Moscato

Californian wine giant E&J Gallo is getting behind Moscato in a big way with two new releases aimed at fashion conscious young women.

Gallo Family Vineyards Pink Moscato launches in the UK next month, priced at £6.99 a bottle, which will run with the tag line: “This season’s must have wine” in a nod to the fashion world.

According to its makers, the off-dry wine has “hints of ripe nectarines and juicy pomegranates producing a sweet refreshing taste.”

Speaking to the drinks business at an industry briefing in London yesterday, Bill Roberts, vice president and general manager EMEA at E&J Gallo, said: “We want to grow our Moscato family and with our Pink Moscato we are aiming to target women who like to share a glass of wine with their girlfriends before they go out.”

The company aims to reach one million “fashion focused” female consumers aged 25-45 in the UK via a social media campaign along with placing adverts in women’s fashion and lifestyle magazines.

Gallo’s year on year Moscato sales are up a staggering 109% as the “Moscato madness” boom shows no sign of slowing in the US.

To pair with its Pink Moscato, Gallo has also released a 5.5% abv Summer Rosé in the UK following on from successful launches of its Summer Red and Summer White.

The company is ploughing US$1 million into marketing the two rosés in the UK.

Gallo is the largest producer of rosé in the US, accounting for one third of all rosé wines produced in the country.

Continuing its Moscato drive, the wine giant is also releasing Barefoot Ruby Moscato in the UK next month – a sweet red wine with a 9% abv.

Priced at £6.99, the wine has “floral and tropical aromas of peach and red berry jam” and joins Barefoot Moscato, Barefoot Pink Moscato and Barefoot Bubbly Pink Moscato to complete the range.

One Response to “Gallo to get girls drinking Moscato”

  1. Riesler says:

    Not at all patronising…

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Manager

James Eadie Ltd
London, UK

Wine Ambassador Role

Ramón Bilbao UK
London, UK

Fine Wine Logistics Coordinator

IG Wines
London, UK

Sales Manager

Top Selection
London, UK

Assistant Retail Manager

The Whisky Exchange
London, UK

Marketing Manager

Ellis Wines
Hanworth, Middx, GB

Commercial Analyst

ATOM Group
Tunbridge Wells, UK

Customer Service Executive

Marussia Beverages
Marylebone, London, UK

HR Administrator

Amathus Drinks PLC
London, UK

Trade Marketing Manager

Australian Vintage Limited
Croydon, UK

The World Bulk Wine Exhibition

Amsterdam,Netherlands
20th Nov 2017

The Drinks Business Green Awards 2017

London,United Kingdom
20th Nov 2017

The Global Spirits Masters Lunch

London,United Kingdom
1st Dec 2017
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more