Gallo to get girls drinking Moscato

26th February, 2014 by Lucy Shaw

Californian wine giant E&J Gallo is getting behind Moscato in a big way with two new releases aimed at fashion conscious young women.

Gallo Family Vineyards Pink Moscato launches in the UK next month, priced at £6.99 a bottle, which will run with the tag line: “This season’s must have wine” in a nod to the fashion world.

According to its makers, the off-dry wine has “hints of ripe nectarines and juicy pomegranates producing a sweet refreshing taste.”

Speaking to the drinks business at an industry briefing in London yesterday, Bill Roberts, vice president and general manager EMEA at E&J Gallo, said: “We want to grow our Moscato family and with our Pink Moscato we are aiming to target women who like to share a glass of wine with their girlfriends before they go out.”

The company aims to reach one million “fashion focused” female consumers aged 25-45 in the UK via a social media campaign along with placing adverts in women’s fashion and lifestyle magazines.

Gallo’s year on year Moscato sales are up a staggering 109% as the “Moscato madness” boom shows no sign of slowing in the US.

To pair with its Pink Moscato, Gallo has also released a 5.5% abv Summer Rosé in the UK following on from successful launches of its Summer Red and Summer White.

The company is ploughing US$1 million into marketing the two rosés in the UK.

Gallo is the largest producer of rosé in the US, accounting for one third of all rosé wines produced in the country.

Continuing its Moscato drive, the wine giant is also releasing Barefoot Ruby Moscato in the UK next month – a sweet red wine with a 9% abv.

Priced at £6.99, the wine has “floral and tropical aromas of peach and red berry jam” and joins Barefoot Moscato, Barefoot Pink Moscato and Barefoot Bubbly Pink Moscato to complete the range.

One Response to “Gallo to get girls drinking Moscato”

  1. Riesler says:

    Not at all patronising…

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

FINE WINE SALES ADMINISTRATOR

Davy's Wine Merchants
London, UK

Business Development Manager - On Trade

FINE+RARE
Central London, GB

Regional Sales Manager

Swallow Associates Ltd
Home Based: North-West England, UK

London Account Manager Role (Full Time)

LITTLE BIRD GIN
Home based with UK travel. , GB

Sales Operations Manager

Bibendum PLB
London, UK

Digital Marketing Executive (online content & community manager)

Corney & Barrow Limited
London E1W (near Tower Bridge), UK

Store Manager – Premium Drinks

Amathus Drinks PLC
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
London and the South East, UK

Wine Sales – Northwest England

Gerrard Seel
North West England

Senior On-Trade Sales Manager – English Sparkling Wine Company

COREcruitment
London based with national travel, UK

National Account Manager – RTM – On Trade

COREcruitment
Home based with frequent UK travel

Sales Account Manager - Wine

COREcruitment
London, Devon, Manchester, Liverpool, Farnham, Cambridge, UK

The Global Sparkling Masters 2017

Deadline : 14th June 2017

The Global Syrah Masters 2017

Deadline : 14th June 2017

The Global Malbec Masters 2017

Deadline : 14th June 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more