You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Saturday 4 July 2015

Franciacorta launches label for Alitalia

3rd February, 2014 by Patrick Schmitt

Italian sparkling wine region Franciacorta has created an exclusive label to serve on all intercontinental Alitalia flights.

Franciacorta Cuvée Magnifica

Franciacorta’s Cuvée Magnifica

Called Cuvée Magnifica, the new label features the Alitalia logo and has been launched to celebrate an agreement to serve the traditional method sparkling for business and “Magnifica” class travellers on Italy’s national carrier.

“We are confident that the presence of our wine on board Alitalia’s most exclusive class will contribute to gaining a truly global outreach for Franciacorta, and access to those, who appreciate fine taste, giving them the desire to visit our magnificent growing area and have the opportunity to truly experience Franciacorta,” said Consorzio Franciacorta president, Maurizio Zanella.

Giuseppe Ferrarini, vice president of sales, advertising and sponsorship for Alitalia added: “On the one hand, Alitalia is able to offer its customers one of Italy’s greatest products; on the other, Franciacorta, besides gaining direct contact with ‘Magnifica class’ passengers, will be able to communicate its method of production and the qualities of its wine.”

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

China’s Ningxia region launches wine contest

Select winemakers will have the chance to travel to China to learn from its more...

Austrian wine importer launches in Hong Kong

A wine importer specialising in Austrian wines has launched in Hong Kong to more...

Yealands sells majority stake

Yealands Family Wines' owner Peter Yealand has agreed to sell 80% of the more...

UK Sales Manager

London, United Kingdom

Final call for Liberty apprentice scheme

Liberty Wines is inviting final applications for its apprentice programme, more...

Diageo appoints North America president

Deirdre Mahlan, Diageo's chief financial officer, has been announced as the more...

Castel feeds aperitif thirst

Europe’s largest wine producer, Castel, has unveiled a raft of new products more...

Supplier Relationship Manager

London, United Kingdom

World's best beer and wine festivals

Forget Glastonbury, these are the festivals you should be making a beeline for more...

Bilingual 'tool' demystifies wine tasting

The Australian Grape and Wine Authority has developed a new "tool" which more...

Winemaker Sting sings to his wines

Musician Sting has revealed that he often sings in his wine cellar and likes to more...

Marketing and eCommerce Manager

London, United Kingdom

Competitive, includes equity options

Top 10 wines in the US press

An impressive Tannat-Merlot-Zinfandel blend from Uruguay and a Vernaccia from more...

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

Shock over wine named 'dung' in German

A row has broken out over a decision by St Tropez's wine co-operative to name more...

Wine Buyer

London, United Kingdom

Based on experience

Men down $1k of ‘aphrodisiac’ wine at airport

Two Chinese air passengers downed an entire bottle of aphrodisiac wine after more...

Constellation to buy Meiomi for $315m

Constellation Brands is to buy Napa-based wine brand Meiomi for $315 million, more...

Scots invited to explore Chianti Classico and Prosecco

The promotional bodies for Prosecco Conegliano-Valdobbiadene and Chianti more...

Business Development Executive

London, United Kingdom

£25-£30K + benefits, depending on experience

Champagne needs to 'create a new occasion'

Champagne needs to "create a new occasion" and better communicate its brand if more...

Is Parker wrong about the 05 Médocs?

With no Médoc wines gaining 100-points in Robert Parker’s retrospective of more...

Sud de France launches Wine Hub

An "innovative" tool designed to support wine producers and importers operating more...

Social Media Editor

Competitive

Mumm releases Santana sparkler

Legendary guitarist Carlos Santana has teamed up with Mumm Napa to release a more...

Vinadeis unveils Languedoc 'black diamonds'

One of France’s largest wine producers has launched a high-end Languedoc more...