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Saturday 2 August 2014

‘Edible pearls’ to go with Ruinart rosé

25th February, 2014 by Rupert Millar

Ruinart Champagne has created flavoured “edible pearls” to go with its rosé when served at selected on-trade accounts.

Box open RaspberryThe complimentary pearls come with each glass of rosé, are available in rose and raspberry flavours and are meant to create an “explosion of the aromas of Ruinart Rosé”.

They are served in a small jar with a spoon along with a tasting note to, “give the consumer a deeper understanding,” of the Champagne.

Currently the accompaniment is exclusive to the Royal Opera House in Covent Garden but will be rolled out to other venues from March.

Ruinart’s move is in line with several other Champagne houses which have tried to create more excitement around the serving of Champagne in on-trade venues in recent years.

It is a trend picked out by the drinks business last year in a round-up of Champagne Trends which included the re-instatement of “Champagne rituals”.

As the report noted: “In particular, there appears to be increasingly novel treatment of the product in bars and restaurants using decanters, special glassware, ice or even fruit in an attempt to make the drinker feel a bit more special, and invite curiosity from onlookers.”

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