Budweiser unveils World Cup campaign

Budweiser has announced details of its “Rise As One” global marketing campaign ahead of its sponsorship of the 2014 Fifa World Cup in Brazil.

Budweiser World Cup limited edition aluminium bottleBudweiser, the World Cup’s official beer sponsor, said its campaign had been designed to  “celebrate the moments that unite and inspire fans of the beautiful game around the world”, and would feature television and out-of-home advertising, as well as initiatives within local markets to engage fans in-store, online and across social media channels.

Andrew Sneyd, global vice president of Budweiser said: “While football brings out regional pride and fierce rivalries, it also brings fans across the globe together once every four years through shared passion.

“With the Rise As One campaign, Budweiser celebrates the world’s favourite game and its role in inspiring fans to celebrate the moments that unite us as a global community.”

The campaign will be unveiled to a national audience with new TV teaser spots set to be released online on 5 March, airing nationally on 24 March and 24 May.

Budweiser has also created new packaging for the worldwide event featuring the iconic FIFA World Cup™ Trophy.

A limited edition aluminium trophy bottle will be introduced in more than forty countries, and will serve as the centrepiece of the brand’s packaging, which also includes limited edition glass bottles and cans.

Jennifer Anton, Budweiser UK marketing manager, said: “Every four years the FIFA World Cup™ brings football fans around the world together to unite in celebrating the beautiful game. As a long-standing sponsor, Budweiser is proud to be able to bring the 2014 FIFA World Cup Brazil™ closer to fans in the UK.

“Our Rise as One campaign will not only offer the most amazing prizes for FIFA World Cup™ experiences in Brazil but will also excite fans here at home to come together to celebrate, whether at a viewing party in a local bar or a party with friends at home. Budweiser is encouraging the UK and the world to Rise as One and share in our passion for the world’s greatest football tournament.”

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