Budweiser unveils World Cup campaign

25th February, 2014 by Lauren Eads

Budweiser has announced details of its “Rise As One” global marketing campaign ahead of its sponsorship of the 2014 Fifa World Cup in Brazil.

Budweiser World Cup limited edition aluminium bottleBudweiser, the World Cup’s official beer sponsor, said its campaign had been designed to  “celebrate the moments that unite and inspire fans of the beautiful game around the world”, and would feature television and out-of-home advertising, as well as initiatives within local markets to engage fans in-store, online and across social media channels.

Andrew Sneyd, global vice president of Budweiser said: “While football brings out regional pride and fierce rivalries, it also brings fans across the globe together once every four years through shared passion.

“With the Rise As One campaign, Budweiser celebrates the world’s favourite game and its role in inspiring fans to celebrate the moments that unite us as a global community.”

The campaign will be unveiled to a national audience with new TV teaser spots set to be released online on 5 March, airing nationally on 24 March and 24 May.

Budweiser has also created new packaging for the worldwide event featuring the iconic FIFA World Cup™ Trophy.

A limited edition aluminium trophy bottle will be introduced in more than forty countries, and will serve as the centrepiece of the brand’s packaging, which also includes limited edition glass bottles and cans.

Jennifer Anton, Budweiser UK marketing manager, said: “Every four years the FIFA World Cup™ brings football fans around the world together to unite in celebrating the beautiful game. As a long-standing sponsor, Budweiser is proud to be able to bring the 2014 FIFA World Cup Brazil™ closer to fans in the UK.

“Our Rise as One campaign will not only offer the most amazing prizes for FIFA World Cup™ experiences in Brazil but will also excite fans here at home to come together to celebrate, whether at a viewing party in a local bar or a party with friends at home. Budweiser is encouraging the UK and the world to Rise as One and share in our passion for the world’s greatest football tournament.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Job vacancies

PR Account Executive

Clementine Communications Ltd
Fulham, UK

PR Senior Account Manager

Clementine Communications Ltd
Fulham, London

Marketing Manager

Berkmann Wine Cellars
London, N7, UK

Brand Manager

Berkmann Wine Cellars
London, N7, UK

Sales Account Manager

Jascots Wine Merchants
London, UK

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London, UK

Area Sales Manager

Bon Coeur Fine Wines
North England, UK

Procurement Assistant – Wine

Adnams PLC
Southwold, UK

Account Manager Central London

Speciality Drinks Ltd
London, UK

Brand Ambassador

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Ltd
London, UK

Marketing Assistant

Hatch Mansfield
Ascot, Berkshire, UK

Marketing Manager

Bancroft Wines
London, UK

Regional Sales Manager – Scotland

Bancroft Wines
London, UK

The Global Sparkling Masters 2017

Deadline : 25th August 2017

The Global Malbec Masters 2017

Deadline : 25th August 2017

Global Chardonnay Masters 2017

Deadline : 1st September 2017

The Global Sauvignon Blanc Masters 2017

Deadline : 1st September 2017

Click to view more

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Click to view more