You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Saturday 4 July 2015

Berry Bros to offer winemaking service

18th February, 2014 by Lucy Shaw

Fine wine merchant Berry Bros & Rudd has partnered with Bordeaux-based company Viniv to allow its clients to make their own barrels of Bordeaux.

BBR has become the exclusive UK and Hong Kong agent for Viniv, which was founded in 2009 by American entrepreneur Stephen Bolger to allow wine lovers to create their own barrels of Bordeaux from select sites across the region.

Two of the 14 vineyard sites used by Viniv are owned by Pauillac-based fifth growth Château Lynch-Bages.

Bolger has enlisted the help of the technical team at the estate to oversee the winemaking, along with consultancy from Eric Boissenot.

Those interested in taking part need to commit to a minimum of one barrel. Able to decide their level of participation, during the two-year process members can participate in key winemaking decisions, from selecting vineyards and varieties to composing their blend, choosing a brand name and designing a bespoke label.

“You get all kinds of clients, from the Canadian guy who ended up buying a winery in South Africa after doing three vintages with us to the Russian oligarch who wants the most expensive wine we can make to give to his mistress,” Bolger told the drinks business at an event yesterday to mark the Berry’s partnership.

With one barrel producing 288 bottles, when the wine is ready it is shipped to the client, with UK and Hong Kong-based clients able to store it with Berry Bros.

“The chance to make your own fine wine is a remarkable way to develop your appreciation and understanding of one of life’s greatest pleasures,” BBR’s Bordeaux buyer, Max Lalondrelle, said.

Prices start at £6,900 a barrel depending on the vineyards selected for the blend. The price does not vary each year to reflect the quality of the vintage in Bordeaux.

In addition to the cost of the winemaking experience, customers have to pay VAT and duty on their wine.

Viniv currently has around 400 clients, 50% of which are from Europe, 30% from the US and Canada and 20% from Asia, with 60% of the company’s revenue coming from repeat business.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

If that's interesting, how about these?

China recognises 'Bordeaux'

China has said it now recognises the term “Bordeaux” as a brand after what more...

Australia puts quality centre stage

Wine Australia has pledged to invest AUD$35m annually for the next five years more...

Is Parker wrong about the 05 Médocs?

With no Médoc wines gaining 100-points in Robert Parker’s retrospective of more...

Wine Buyer

London, United Kingdom

Based on experience

Sutcliffe steps down from Sotheby’s role

Serena Sutcliffe MW has stepped down from her position as worldwide head of more...

Louis Latour Agencies signs Gosset

Louis Latour Agencies marked its 25th anniversary last night with the more...

Top 10 ways to reuse a wine bottle

If you are anything like the db team, it won't take long to amass a collection more...

Social Media Editor

Competitive

Bordeaux wine thieves found guilty

A French court has sentenced 15 men over the audacious theft of $1.1 million of more...

Is fine wine turning a corner?

The Liv-ex Fine Wine 100 index is finally showing a year-on-year gain as it more...

The London Wine Fair in pictures

From red trews and foie gras macaroons to 2CVs, wine on tap and temporary more...

E-commerce, Sales & Marketing Executive

London, United Kingdom

Competitive salary and bonus package based on experience and qualification.

Hong Kong: Red obsession

While whites are starting to be taken seriously in Hong Kong restaurants, the more...

Top 10 modern wine drinker stereotypes

From Rioja lovers to Champagne quaffers, the drinks business has more...

Top 10 architectural wonders of the wine world

You don't have to look far to find stunning examples of architectural prowess more...

International Business Development Assistant

London, United Kingdom

To be determined, based on the profile and experience of the candidate

Top 10 wine brands 2015

In a year that saw major shifts in the global wine market, the drinks business more...

Hart Davis Hart biggest in US

Chicago-based wine auctioneer Hart Davis Hart is the market leader in the US in more...

How to become a 'wine expert' in four hours

A doctor of psychology has devised 10 simple steps which he claims can set you more...

Hatch Mansfield – Brand Manager

London, United Kingdom

Competitive salary

Auction house snaps up online wine specialist

Online auction firm Bid for Wine has been sold to The Fine Art Auction Group in more...

En primeur: beware the heralded vintage?

From an investment point of view is it best to buy the “vintages of the more...

Bordeaux 2005: Biggest movers

Expectation surrounding the 2005s is building and pushing up prices for top more...

Warehouse Supervisor

London, United Kingdom

£27,000-£30,000 depending on experience

Rise for Haut Bailly in Liv-ex 2015 classification

Liv-ex’s bi-annual “re-classification” of Bordeaux saw Haut Bailly leap more...

Bordeaux 2005: 12 ‘perfect’ wines

Twelve wines have been given “perfect” 100-point ratings in Robert more...