UK beer campaign appoints new director

18th February, 2014 by Lauren Eads

A campaign to “bring Britain back to beer”  has appointed a new director to lead its “ambitious plans” for 2014.

Let there be beerLet There Be Beer launched just six months ago to help kickstart the beer industry and has since gained support from more than 48 breweries in the UK and built a website promoting more than 400 beers which continues to grow each week.

This week the campaign announced the appointment of David Cunningham as its new Programme Director, to lead the next stage of the movement’s development in  2014 and beyond.

Mr Cunningham was previously chief marketing officer at Accolade Wines and previously held positions as business development director UK & Europe for Constellation Wines, and global marketing director of Guinness.

He said: “I am really excited about taking on this new role and the huge challenge it presents.

“I’ll be building on the campaign success to date and working hard in partnership with the whole beer industry to create a consumer campaign that reignites the nation’s love of beer in all its glorious forms.”

A spokesperson from Let There Be Beer said, ‘We are delighted to have David on board and leading the development of Let There Be Beer as we begin to roll out our ambitious and exciting plans for 2014.

“He brings a wealth of experience and insight to the role and we are looking forward to working with him.’

Since launching the campaign in June 2013, Let There Be Beer has been working with the UK brewing and pub industry including Nicholsons and Fullers pubs, and breweries including Shepherd Neame, Deeside, Thwaites and Youngs.

Their involvement in the campaign includes being listed on lettherebebeer.com, the development of media partnerships with Esquire and The Sun, and the promotion of the craft of brewing through exclusive brewery tours for readers of The Times.

David Cunningham said “There is an ever more diverse selection of beers available in our pubs and supermarkets. One of our aims is to showcase as many as possible, encouraging people to discover this wonderful range of flavours and tastes.

“The Let There Be Beer website now showcases over 400 beers and gives consumers ideas of foods that they can match to enhance further their beer drinking experience. Keep an eye out for more exciting developments coming up over the next few months.

“This is just the start and eventually we would like to have to have all beers in the UK featured on the site.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

Cannes,France
1st Oct 2017

Franciacorta London Festival

London,United Kingdom
2nd Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more