‘Beautiful South’ trio team up for Prowein

Argentina, Chile and South Africa are teaming up again at this year’s Prowein under the new banner, “The Beautiful South”.

prowein 2014

The trio have been working together at ProWein since 2010, previously going under the name of Flavours of the South.

This re-branding aims to build on the success of last year’s first Beautiful South event in London that brought the three countries together in a combined exhibition to the international wine trade.

Each country will be bringing some of its best wines to Prowein in March where the trio will be hosting a range of education seminars on subjects including wine and food pairing concepts.

Those presenting as part of the Beautiful South include Ronan Sayburn MS, former winner of the UK Sommelier of the Year title, who is currently the head of wines for the prestigious Dorchester Collection UK.

UK-based wine critic Tim Atkin MW, German wine journalist, educator and judge Caro Maurer MW, and Madeleine Stenwreth MW, a former sommelier and today an international wine judge based in Sweden will also be presenting as part of the collaboration.

The three countries originally came together in an effort to highlight their similar winemaking trends and styles.

Siobhan Thompson, newly appointed CEO of Wines of South Africa (WOSA), said the show will give each of the countries a chance to showcase advances made and their shared focus of eco-sensitive solutions to climate change, the pioneering of new wine-growing areas and new approaches to winemaking.

ProWein starts on Sunday, 23 March, and runs until Tuesday, 25 March.

To view the seminar schedule and to find out more about this event click here.

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